I’m a big believer in community, “tribe,” authenticity and being you in business. If you’ve followed me for any length of time you have figured out that there’s not a huge defining line between “Public Pragmatic Palmist Peggie” and “Personal Peggie.” It’s just easier that way for me.
I have a relatively long head-line. It’s not as long as the one most of my clients have, but it’s long enough combined with my massive Air sign stuff in my astrological chart that I like to think things out. Scratch that. I like to OVERTHINK things. I’m big on reading books, filling out templates and generally trying out all the bells and whistles before I go live with most things. This can cause a great deal of frustration in implementation. I waffle much of the time, because the spiritual-go-with-the-flow persona wants to chill and the Type-A, super-stiff-thumb, Success Life purpose persona wants to DO! and Benchmark and LAUNCH!!!
When I get all zenned out and tell you, “just be you” I mean it. But I know it’s not necessarily helpful for you when I tell you to do that.
Today I’m zooming in a little on MY personal Social Media zeitgeist. This isn’t meant to be one of those “If you do these 10 things you’ll be successful posts” but rather a brief glimpse into what’s worked and not worked in my land. A couple of caveats: 1) I’ve been involved/using social media in some way or form since at least 2006, possibly longer. I’ve tried and used some things that aren’t really out there anymore (Plurk?! Anyone??); 2) I don’t have kids so I’m cool with having my life be an open book – there is no backlash or safety issues for them to worry about; and 3) I have worked for myself longer than I have been on Social Media – again, no backlash worries from that realm.
Over the years there have been lots of experts and gurus telling you exactly what you should do to make social media work for you and your business. Some of these rules are logical and make good sense (be yourself!) and some of them were useful once but not so much anymore (make yourself an expert!) and some of them just didn’t ever jive with me (using bots and such to gain followers).
In the current climate pretty much anything goes but still, you see people mostly following the herd. There were more renegades in the early adapter years – no one had any real rules or understanding of how to monetize or strategically use social media, so we all just went out and tried what occurred to us. Then there were strategists and experts and everyone became the same.
Now though you get to try on what works for you and keep going. Run with what works and run the other way from whatever doesn’t. It doesn’t matter what your brother or Uncle or even your beloved coach says if you don’t have a personality or business like theirs.
Here’s a breakdown from my life/business:
I take a look at what worked last year and plan what I’d like to change/improve/ramp up in the coming year. In a perfect world this starts in October, but realistically it’s usually sometime around Thanksgiving. I fine tune it between Christmas and New Years. I look at the astrological calendar and peek into what’s happening in my own chart so I can highlight some good times to get this review and planning done. I also use the upcoming year’s astrological outlook (mostly new moons and Merc retro for me) to highlight anything that I might want to note as potentially wonky or potentially propitious.
Now that I’ve got my goals and benchmarks in hand I move onto
At the beginning of each month I note my current stats (number of followers, likes, shares, etc) that I’ve decided to track in my annual plan and write out my goals. I use a bullet journal . After years of buying all the cool, pretty, celebrity touted planner systems in the world, I finally decided to go this route. It’s been almost a year with my BuJo and I’m happy about it.
As I plan the month I highlight any gifts or events I want to share and promote for my peeps on the social media scene. Right now I focus on Facebook and Instagram. In the future I forsee a thrust in the YouTube and Podcast arena. Things that I’d include in this monthly list would be short subject headers to remind me what I wanted to write about/talk about/share and preferred time frames.
Of course if I have new programs, classes or services coming up, I want to have my social media presence bring those topics up weeks and often months prior to the big ‘reveal.’ This way you get to be part of watching things happen on my end. I’m about transparency but I don’t want to bore you with every little nuance of what happens in my brain. (If I’m wrong, and you really want that, go ahead and let me know in the comments.)
Now I’m crafting posts or pictures for the week. If I have theme I’m working on (often for Instagram, not so much here or on Facebook where I like to riff on whatever is on my heart at a given point in time) I’ll take those pictures, draft up some copy and poke around looking for inspiration and keywords that might help me be useful to you.
Once a week I invite my instagram followers to join me on Facebook and I invite my personal Facebook followers to come over and like my business page. I also invite each of those groups to visit me here on the website and sign up for the newsletter. I don’t have a super opt-in present for people to join the newsletter and sometimes I feel badly about that, but not enough to make it a priority just yet. (lesson for you – go with what you got now! It’s never going to be perfect or follow all the rules. I’m still getting new subscribers each week, maybe not as many looky-loos who just want to compare my free thing to the free thing they want to create, which is okay by me).
During the week I research topics that you are interested in and find answers to questions that have been on my mind about business, about spirituality and about making money and healing relationships. I note good resources and save them to my evernote app so that I can share them in a round up or on one of my pages as appropriate.
I also listen to podcasts throughout the week on topics related to business, entrepreneurs, creativity, yarn, craft businesses, sales and metaphysics. Sometimes I toss in a few comedy related shows and health shows. Again, anything that I find useful for y’all, I’ll save to evernote and bring out when it’s useful for you.
I then put those topics into
When the new week begins I layout the daily plans. I like to have structure, but not so much that I can’t change my mind (I’m like the wind!) once in a while. Still the tasks go on my daily assignments and I commit to following through.
I like to sleep til at least 9:30 most mornings so I do try to get my Instagram posting done as soon as I’ve had some coffee. Then I pop onto Facebook land and take a look around. I note any of my posts that have been getting some action and also poke around and see what my friends and colleagues are doing. I like to see what they’re interested in and commenting on. I also spend at least an hour in the morning commenting where I have something worthwhile to share (I avoid simply saying, “Good job” because who really cares?) and also private messaging friends and colleagues with info that may be of use to what they’ve shared on their wall or in private. I’m big on transparency, but I don’t have to always show up publicly to say “HEY LOOK AT ME BEING THE EXPERT HERE” because ultimately, what I want to do is be useful. If I can be useful I check with my gut to find out the best way to do it and then do it.
I also have my intagram account set to automatically post to Facebook (my personal page), Twitter and Tumblr. These are currently the only posts I have on Twitter an Tumblr but they do keep me there and I may expand on those hubs in coming years.
I make the rounds of each of my Facebook hubs daily. Sometimes I share an anecdote, sometimes a meme and sometimes a post or a riff on what’s in my head at any given moment. I’ve found that showing up at least once a day on my page is important. When I don’t show up, no one else does either. When I show up 3-5 times a day on my page, I get a greater response, attract more followers and generally hit my targets more quickly. In this case I’m talking about my business page.
Multiple times a day I share things on my personal page on Facebook. If it’s appropriate I’ll also cross post to a group I’m in or my business page. As I said in the beginning, I try to keep things pretty transparent. “I yam who I yam” to quote Popeye. Still not everyone on my personal page gives a hoot about my palmistry and spiritual musings.
I spend at least one day a week writing newsletters, updating autoresponders, tweaking web-pages and writing posts for the blog.
It may seem like a great deal of work, but this is my full time job. I schedule my on-line time just as I schedule time with my clients and time with my own coach. It’s important for me and my business because I can trace at least 40% of my income each month to my on-line efforts. That’s enough to dedicate at least 40% of my time to putting this together.
In the future I’ll be experimenting with some new venues and if one of them seems better suited than Facebook for you and the rest of my perfect peeps, I’ll likely shift there. For now, it’s a great place and I’m enjoying the opportunity to connect.
I want to reiterate, this in no-way is a post about what you “have to do” or even should do to build your social media presence. It’s a simple look at a breakdown of my process. I’m hoping it’s useful for you!