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A clear guide on profitable psychic fairs
Over the weekend I went to a psychic fair in my new hometown of Tucson. On a personal level, I met some of the most amazing people and had a great time.
On a professional level I couldn’t help noticing that the event had low attendance and most of the vendors/readers were not busy at all.
As the founder of the Profitable Palmist, I’m always on the lookout for ways to improve profitability! Here are some observations for the readers at shows like the one I attended this weekend. These tips can help you if you’re at a super-crowded and busy show or a show that is under-attended.
- Know why you’re there. Before you go, know your objective. Obviously making back the investment in the table is a great idea. More important is focusing on long term profitability. For instance, you may decide to charge a very low fee for a brief reading/consultation so that you can get to know as many attendees as possible. By doing so, you create a private focus group! When you know what questions people have about working with you and what challenges are in their lives, you have exactly the information you need to write tailored blog posts and newsletters! (Bonus – make sure you ask for contact information and permission to add people to your email list!) Focusing on the long-term has helped me find three perfect, year-long clients, all from a stint at a psychic fair! Go in with the end in mind and you’ll have more success than if you simply focus on a dollar amount.
- Engage your audience. Remember, people RARELY buy the first time they see something –especially if they are still trying to figure out the whole “psychic” thing. They could be worried about breaking some rules related to their religious upbringing or they may just not be sure what an “Angelic Realm Transmission” is and rather than feel stupid by asking, they simply pass by. Make it easy for people to come up and learn what your modality can do for them. What results will they get? And for heaven’s sake, unless you have a medical reason for staying seated, get off your chair and stand up, say hello when people walk by, give them something to hold or read if they’re curious. (Basically, be the person you’d like to meet if you were in a venue where you were a little nervous and unsure of yourself. Make them feel welcome!)
- Collect their contact information so you can continue the conversation. If your table is appealing and you welcome people they are likely to engage in conversation and ask questions. If they seem intrigued or interested in learning more, ask them if they’d like to receive occasional emails from you where you share more information like the conversation you just had. Let them know it’s free and they can unsubscribe at any time. Another tip – ask for their phone number as well. Not everyone will give it to you but if you follow up with a phone call after the show to thank people for stopping by, you will make a great impression and I guarantee they will remember you when they are comfortable and ready to have a reading.
- Tables need to be appealing. I know that each venue assigns you a plain tablecloth and a chair, but what can you do to make your table stand out from the person beside you? One easy and cost effective idea is to add height and dimension – bring old shoe boxes and place a colorful cloth over them and have your photo or sign on top of it so you’ve got some height to draw the eye. Bring fresh flowers or candy or a professional sign. Give people something to do or see when they come to your table, especially at shows/events that may not have much traffic. Make what you have on your table something that engenders comfort and calm – flowers are great for this! The more at ease people feel and the more they can see/touch/get a feel for you and your work, the more comfy they are in sitting down for a reading.)
- Make it about THEM. You spent years and dollars learning your craft. You’ve studied with people who are really famous in your world and you want to assure the person looking at your booth that it’s worth it to spend money on a reading with you. It’s natural that you’ll want to share the process or the history with them. However, they don’t really give a crap. And they don’t have any idea who that person is you are talking about in reverential tones that was your teacher and your teacher’s teacher. So they nod and smile and walk away, because they were afraid to ask you who those people were because you made it sound like they should know who they are in order to have a reading. What they really wanted to know was whether or not you could help them get out of their funk, find a better job or make a healthy decision about an unhealthy situation. So before you answer the “What do you do?” question with a history of your modality and process, try something like this instead. “I use your hands to help you feel more powerful in your everyday life. Does that sound like something you’d like?” And then let them TALK.
Want to learn more about using fairs, markets and shows to build a platform for your Palmistry business? Subscribe to the Profitable Palmist newsletter today!