Helping Hand: Helping Your Perfect People Find You

Multi Ethnic People Holding The Word Community

I get lots of questions about how I find clients. In fact, when I meet a new person and they ask what I do about the third thing they ask is “Wow, but how do you find clients?”  Or more direct questions like, “But, you can’t make a living doing that, can you?”

So many women are longing to ditch the shoulds and start living their life on their own terms, but they are afraid they won’t be able to make their bottom line add up.  I get it. In fact, just six years ago I wasn’t making ends meet, at all. That’s a story for another post, and one that I shared recently with my Facebook peeps, but now I’d like to help you find your perfect people so they can help you make a living doing what you love.

When I say your Perfect People: it’s your COMMUNITY.

First, your perfect people usually are NOT a demographic or a caricature. It’s a good idea to start with a sketch of that type, but it’s more important to dig in to the heart of what makes them tick.  See, they could be all ages under the sun, work in stodgy corporate environments and out in the wilds of  nature, but still long for the same thing.  That thing they long for, that energy they bring into the world? That’s what makes them your perfect people.

Next, perfect people want to work with you. They are happy to invest in your solutions and results and they adore you. They really love the way you get them and they love telling their friends all about you. There is  no hemming or hawing with budgets or comparisons. They just get you. Finally, they may not always buy everything, but they always tell their friends about you.  They appreciate you as much as you appreciate them.

Your perfect people are the doorway to you earning your worth and being able to support yourself.

Contrary to “internet guru” belief, you don’t need a million followers or 10,000 likes to make enough to support yourself.  You simply need a few hundred people who are on board your train and are willing to invite others onto the ride.  This isn’t about targeting or snaring or capturing anyone – it’s about being real.

If you’ve been in business for yourself for longer than 10 minutes, you know that there is no way in the universe that you’re going to go from $0 to $50K in a week. Not if you don’t have money to spend and not if you don’t have any people supporting you.

Building your business, particularly in a lesser known industry like tarot, astrology, palmistry, reiki or angel readings requires you to have patience.  Isn’t it funny how many of us “spiritual-preneurs” have no patience for the time-space continuum on Earth? 

I have no patience. I have slightly more patience now than I did 11 years ago when I started this business.  Which means, I still want my results immediately, or yesterday – but I’m more willing to accept that it’s going to take the time it takes so I may as well show up with a good attitude and be open to the possibilities.  While I’m open to miracles, I still like to work a plan.  If you want a plan, here’s some ways to build your relationship with your perfect people.  Start today and keep doing something to nurture those relationships every day and see what happens in a month, and six months and a decade.  I guarantee you that consistently showing up every day will reap rewards. No, it’s not sexy or overnight, but tomorrow will be more profitable than today and so on.

1. Find a  home on the internet that you want to nurture your relationships. You may say you hate the computer or the internet or social media, but the world doesn’t. Even the world of people who say they hate it show up on Facebook or Twitter or Instagram or LinkedIn or whatever other newfangled tools there are out there. Give yourself some time to explore the various options, do this by asking people who are on your team (best clients, colleagues, others who like what you do) what they like and don’t like on social media. Try out the various platforms for a little while and then pick one to start.  Use that place as your hub. Make it comfy like your home base. Invite people in, greet them when they show up and just generally be YOU but the best version of you there.  Build that space up over time.   Do one thing each day (or each business day) to enhance the experience for yourself and your guests. For me, that hub is The Pragmatic Palmist on Facebook. I have other smaller niche sights on Facebook because my perfect people by and large love and use that space. Some of my clients have similar vibrant hubs on LinkedIn, Periscope and Instagram. In fact, I love Instagram – there aren’t many professional hand analysts there so it’s been a boost to my bottom line of late.

2. Go out and Network. In your community.  Yes, yes, I know you’re interested in a lifestyle, geographically independent business. I hear ya. We’re moving in a year and I’m grateful that I have clients all over the world. Some of whom I connected with through people I met in my own backyard here in Virginia. Find one or two networking groups that you gel with and show up, be active and build relationships.  Being active in your community includes formal networking groups (just google “networking groups in ___” to find a few dozen even in you tiny community), of course.  But community groups can also include activity related meetups, social groups, alumnae/alumni groups and more.  Whether you like dog-parks with your pug or knitting and wine with gal pals, you’ll find a place to go.  Getting out of your house and away from your computer is a great way to build your network.  You’re going to expand your world, not to get someone to hire you – be you and the perfect people will find you. Don’t be shy about sharing your work, but don’t make it the central focus either.  Just be you.

3. Write some articles. These are things you can do in your local community and  your virtual community. I’ve been happily writing a column for our local Regional paper for more than 7 years. In exchange for writing my column I receive a quarter page ad and a little bio-blurb the end of my column. Over the years I’ve booked dozens of clients and received even more referrals, just from showing up and writing a monthly column on topics of interest to me. Yes, I do like writing, but not all my columns are stellar or perfect, but they are all a reflection of me. The columns that are more “me” than formal or perfect are the ones where I get the most calls and referrals.  Even though it’s a local publication, I’ve actually booked a number of out of town clients who happened to be in town on vacation and read the article! Some of them even months after the original date of publication.

4. Teach a class. Is there a local community center where you can offer a low-fee class to share your information with others? If you make your class user-friendly and open to all who are interested, you’ll be able to share your wisdom with others who are curious. A class is a great opportunity to meet new people, answer commonly heard questions and engage your community in a face-to-face way. See if you can partner up with a local massage therapist or yoga studio who may love to offer your classes to their audience in exchange for you introducing their space to your audience! One of the best ways to find places to teach is to ask the people you meet in your community for classroom ideas! Again, be you and enjoy what happens.

5. Use the power of the internet! Once again you can use the tools available to you through modern technology to expand your reach. Blogging, podcasting, webinars and teleclasses are still prominent ways to expand your community. You can teach classes, interview experts or celebrities, give step-by-step instructions and more on the internet. The power of this medium is awesome – people all over the world will be able to find you at all hours of the day and night.

6. Access your hard-wiring. Call it your purpose or soul’s navigation system, but you’re a spiritual being with heartfelt beliefs and visions and dreams. Your Perfect People are often quite similar to you. If you’ve had a hand reading, you can bring your gifts into play or if you have a handle on your life purpose and your life lessons, let them help guide you to places and message

 

These are five simple ways that you can get started now.  Pick one and run with it for at least 6 weeks so you can get a feel for the process. Giving yourself ONE instead of five is important – you want to avoid overwhelm and watch your progress instead of getting caught up in perfectionism or overwhelm.  Watch your progress from week 1 to week 6 and give yourself a pat on the back for sticking to it.  Sticking to it is the biggest differential between those who “make it” and those who don’t.

Are you Getting Your Name Out?

“Getting my name out there.”

There's No Place Like The Death Star

Once again that’s the answer I’m given when I ask a new client why they are running around the surrounding towns attending networking groups, setting up a booth at the local Community Parade and submitting a coupon for a free reading to every community charity that asks for a donation.

“How’s that working for you?” I ask.

“I’ve met really nice people.” they reply.

Let me say I completely understand the urge to DO SOMETHING to build your business. After all I spend my days urging my clients to get out of their heads and take action. Networking, community events and gift certificates for good causes are absolutely ways of taking action. But if you’re not seeing real pragmatic RESULTS these may not be the right actions for you and your palmistry biz. Capiche?

You must get clear about what events and activities are going to bring you the results you want in your business. In order to do that take time to clarify what your goals are.

I don’t give a hoot whether you want to earn 5,000 or 500,000 dollars this year – that’s completely up to you, but you better get serious right now about what that number is before you spend any more time or energy flitting from idea to idea and wondering why you haven’t put any money in the bank.

Before you sign up for another thing to “get your name out there” determine:

  • What is “out there” and what does it mean to me?
  • What’s my intention for being “out there”? How will I know if I meet my goals for being “out there”? (the answer is going to be specific – money, new names on your list, new client intake conversations, events booked)
  • Why is this the perfect place for me to meet my perfect people?

Be ruthless in this process. If you’re running around trying to impress and appeal to your not-perfect people all the people who are waiting for you and your special brand of palmistry are missing out. You’ll go home at night and wonder if this is really what you’re ‘supposed’ to be doing in the world instead of waking up and knowing you’re here to shine in the world. That is one brutal feeling and I like you too much to let you beat yourself up like that.

Not sure if you’re spending your time  in the right places? Want to narrow down the places to get your name out there?

Try this:

Write a list of your dream clients. Really. Who do  you want to work with one to one? What people turn you on when you think of their work in the world? Who would you like to have to dinner or run into on the subway or sit down and get to know?  WHO?

Specifically write down their names.

They may be coaches that you admire, writers whose books you gobble up as soon as they’re released, TV celebrities, sports icons, your favorite college professor or a politician or internet personality.

Write down their names.

There is power in your hands when you apply the action of writing down these names. Please do this.

Have a list? Maybe you have one name, or maybe you have 30, doesn’t matter, just take a look at the list and ask yourself this:

“Where would these people hang out?”

Where do you imagine these people are hanging out now, in their communities. What events do they go to? Where might they be if they lived in your area?

You’re not going to stalk them, you’re just trying to think like someone who is a contemporary because they are going to get their hands read, maybe they’ve already had their hands read, but they haven’t had their hands read the way you can read their hands!

Align yourself with the energy of the types of people  you want to work with. This is not about hanging on celebrity coat-tails, this is about building your tribe of like-minded professionals and meeting and aligning with them.

There is  no sense getting your name “out there” if you aren’t specific about who you want to take notice. You’re not being snobby when you focus on a particular clientele, you’re being business minded! If you are trying to land a few nibbles simply by being everywhere in your community, it’s possible you’re doing a disservice to your name and your work in the world. Find the community that feels like your tribe. Find the community that appreciates you and  your work in the world. Find people like your “perfect people” on your list and then get your name out there!

If you feel like you’re not seeing results from your networking events, your guest posts, your social media extravaganza or your community participation, see if what you’re doing is in alignment with your vision for your business and bottom line. If it’s out of alignment a quick review and a few little changes may be all you need to get your name out to the “right-for-you” audiences.

 

 

 

Palmistry at Fairs

The Helping Hand|Guidance for Making Your Palmistry Business Profitable

A long line of the palmistry curious!
A long line of the palmistry curious!

Now that you know the ins and outs of getting paid for providing Palmistry at private parties, it’s time you have the tools you need to show up like a pro at community events and local fairs. Whether you’ve booked a table at the local Farmer’s Market, the Wine and Craft fair or the Concert circuit, you want to show up like the bad-ass you are and leave with an expanded client list and some serious money in your bank account.

Fairs and community events are awesome opportunities to grow your business and bottom line and it’s an excellent opportunity to expand your social and networking skills as well. There are people who base their entire business model on traveling from show to fair to show – it’s a great lifestyle for hippies and nomads as well.  Eager to get started? Here’s a check-list for you:

  1. Know your WHY. Why the heck do you want to go to this show or fair? This is a two-fold question. First, why do you want to do THIS particular show or fair? It could be the venue, the prestige, the bands or the wine or any other personal preference you have. If you don’t dig the venue or event, no amount of professionalism and preparation is going to make it a profitable or pleasant gig. Do yourself a favor and make sure you are psyched to be heading to the event. If you’ve been to the event before and know you’d gladly pay to buy yourself a ticket to go, odds re you’re going to love being there as an exhibitor.  The next why has to do with your business. What’s your goal for the event? (and please don’t tell me, “To get my name out there!”) Great goals are specific and measurable – do you want to increase your subscriber base for your newsletter? Would you like to meet event planners so you can book private events? Do you know how much money you’ll need to make to earn a profit?  Think in terms of numbers and deadlines when determining your business goals.
  2. Before you pay for your space, find out how many visitors come to the event. Get an idea of the demographics of the average attendee, the more you know, the more you can do to appeal to their needs and desires. If the demographic is not coherent with your perfect client, you can save yourself some money and skip the event as a vendor. Do they pay to attend or is it free to the public? (People who pay to attend events may be more inclined to pay for someone like you to come to their private event, or to pay you for your services at the event.)
  3. Find out what the restrictions are on your space, is there an electrical outlet for your magnifying lamp or do you need to bring batteries? Can you set up a tent at an outdoor space or are you at the mercy of the elements? How close will you be to the other vendors? Finally, what, if any furniture will be provided by the venue?  If you need a table and chairs make sure you understand the space width and depth before you sign up to ensure you have the necessary equipment!
  4. Design your booth with your perfect client in mind. What’s likely to call to them?  If you’ve been to this particular event in the past, you have a good idea of what draws a crowd and what doesn’t. Ultimately, you’ll want to put your spin and razzmatazz into your space, but make sure  it’s appealing to the people who are in attendance.  Some design hints: Varying the height of displays on your table draws the eye in; If you have printed material make sure the headline is large enough to be read from five feet (or more) away; Offer a free game or drawing entry; Make sure you have a semi-private area for mini-readings and an obvious sign up sheet for people to use if you’re in a reading when they come by.
  5. Are you offering a drawing? It’s a great tool to encourage people to exchange their email and contact information with you! They provide the required information and they receive a chance to win your give-away. Just make sure your giveaway is  enticing enough for the people in attendance. If you’re at a winery event, why not provide a gift certificate for the winery’s tasting room, a high end cheese or chocolate and two wine glasses a cutting board with your business name on it and a wine opener? Make your prize something that’s talked about before and after the event – not about you. When people sign up for a chance to win the package, make it clear on the entry form that they are going to receive a free subscription to your ezine, blog, podcast or whatever it is that use for communicating regularly with your clients. On average I recommend spending no more than $100 on your prize package.
  6. Are you conducting mini-readings? Make that clear for the attendees! Your signage should state what you’re offering and how much it costs – 15 minute Palmistry readings for $20 here!
  7. If you’re offering mini-readings, is it easy for people to gather information at your table while you are busy?  In a perfect world, you’ll have an assistant who is well-versed in your business to speak with interested guests while you are busy doing readings. An assistant is also great for keeping you on time with your readings. At the end of each mini-reading, be sure to encourage the client to tell their friends to come by and say hi! Word of mouth like that is priceless and it’s FREE advertising.
  8. When you are not conducting readings do not sit behind your table – stand or sit beside the table or better yet – get out in front of your booth and smile and chat with people coming by. This isn’t about being a cheesy salesperson, but it is about being a gracious host or hostess. Think of everyone who stops by as someone who is curious about you and your business – they’ve come to your shop and want to see what you’re all about. You don’t need to sell them anything – you simply need to be you and have a conversation.
  9. Have some Welcome Kits ready for those people who are ready to purchase a full length reading. (Welcome Kits can include your contract, ink sheets, instructions for making hand prints and details for returning the prints and scheduling their session.) Collect the money for your full-readings before giving away Welcome Kits!
  10. How are you going to collect money? In 2015 people are less likely to carry cash than ever before! There are nearly unlimited ways to collect fees using electronic devices these days, make yourself familiar with at least one and have that available for people who want to purchase a full reading or even a mini reading but don’t have cash. Yes, you’re going to pay a fee to bank for using this device, but you’re a pro and you’ve set your price at a number that honors your value and the value the bank provides to you, haven’t you?
  11. Have fun! When you arrive do your best to meet some (or all) of the other vendors and make some friends. This is a great way to build business alliances with other entrepreneurs and free-spirits who are likely to send their customers over to meet you too.

Now – go forth and profit and have a blast.  Feel free to share your successes, add your questions and relay your tips in the comments!