Are you Getting Your Name Out?

“Getting my name out there.”

There's No Place Like The Death Star

Once again that’s the answer I’m given when I ask a new client why they are running around the surrounding towns attending networking groups, setting up a booth at the local Community Parade and submitting a coupon for a free reading to every community charity that asks for a donation.

“How’s that working for you?” I ask.

“I’ve met really nice people.” they reply.

Let me say I completely understand the urge to DO SOMETHING to build your business. After all I spend my days urging my clients to get out of their heads and take action. Networking, community events and gift certificates for good causes are absolutely ways of taking action. But if you’re not seeing real pragmatic RESULTS these may not be the right actions for you and your palmistry biz. Capiche?

You must get clear about what events and activities are going to bring you the results you want in your business. In order to do that take time to clarify what your goals are.

I don’t give a hoot whether you want to earn 5,000 or 500,000 dollars this year – that’s completely up to you, but you better get serious right now about what that number is before you spend any more time or energy flitting from idea to idea and wondering why you haven’t put any money in the bank.

Before you sign up for another thing to “get your name out there” determine:

  • What is “out there” and what does it mean to me?
  • What’s my intention for being “out there”? How will I know if I meet my goals for being “out there”? (the answer is going to be specific – money, new names on your list, new client intake conversations, events booked)
  • Why is this the perfect place for me to meet my perfect people?

Be ruthless in this process. If you’re running around trying to impress and appeal to your not-perfect people all the people who are waiting for you and your special brand of palmistry are missing out. You’ll go home at night and wonder if this is really what you’re ‘supposed’ to be doing in the world instead of waking up and knowing you’re here to shine in the world. That is one brutal feeling and I like you too much to let you beat yourself up like that.

Not sure if you’re spending your time  in the right places? Want to narrow down the places to get your name out there?

Try this:

Write a list of your dream clients. Really. Who do  you want to work with one to one? What people turn you on when you think of their work in the world? Who would you like to have to dinner or run into on the subway or sit down and get to know?  WHO?

Specifically write down their names.

They may be coaches that you admire, writers whose books you gobble up as soon as they’re released, TV celebrities, sports icons, your favorite college professor or a politician or internet personality.

Write down their names.

There is power in your hands when you apply the action of writing down these names. Please do this.

Have a list? Maybe you have one name, or maybe you have 30, doesn’t matter, just take a look at the list and ask yourself this:

“Where would these people hang out?”

Where do you imagine these people are hanging out now, in their communities. What events do they go to? Where might they be if they lived in your area?

You’re not going to stalk them, you’re just trying to think like someone who is a contemporary because they are going to get their hands read, maybe they’ve already had their hands read, but they haven’t had their hands read the way you can read their hands!

Align yourself with the energy of the types of people  you want to work with. This is not about hanging on celebrity coat-tails, this is about building your tribe of like-minded professionals and meeting and aligning with them.

There is  no sense getting your name “out there” if you aren’t specific about who you want to take notice. You’re not being snobby when you focus on a particular clientele, you’re being business minded! If you are trying to land a few nibbles simply by being everywhere in your community, it’s possible you’re doing a disservice to your name and your work in the world. Find the community that feels like your tribe. Find the community that appreciates you and  your work in the world. Find people like your “perfect people” on your list and then get your name out there!

If you feel like you’re not seeing results from your networking events, your guest posts, your social media extravaganza or your community participation, see if what you’re doing is in alignment with your vision for your business and bottom line. If it’s out of alignment a quick review and a few little changes may be all you need to get your name out to the “right-for-you” audiences.




Networking Secret Especially for Purpose-Driven Introverts

The truth is – there is no magic bullet.  There is no money tree that will suddenly spring up in your front yard as soon as you start networking.

Networking can be scary. It can bring up all your fears about your self-worth, your value and your place in the world. It can confirm your limiting beliefs.

Or it can be an adventure that allows you to grow, meet potentially perfect clients and to expand your world.

We want to know who you are, what you do and why you do it.
We want to know what you offer and how it can help us.
We want to support you. We want to purchase your product or service or if it isn’t a it for us we want to tell our friends about it because we know it’s perfect for them.

But we won’t and we can’t if we don’t know you.

If we don’t know where to find you or how to learn more or how to determine if we’re a good fit.

You may have a blog.

You may have a Facebook Page.

You may have a website and pretty business cards.

But none of that works alone. None of that drives business to you. And you started your business to make money right? You just don’t want to sound like you WANT money right?

Not to worry.

We (your future loyal, raving fans) want you to make money.

We want you to become well-known (famous even) so we can say “we knew her when she was just starting out and we saw that spark!” (we feel famous when we can associate with you)
Most importantly, we want to work with you, buy from you and be part of your team because once we meet you, we know in our heart and soul that you are the real deal.

If you want us to find you and you don’t want to “wing it” or go it alone, take a look at the Networking with Purpose program that’s launching June 10.

If you THINK the program looks good, but you’ve got questions you can do a few things.

  1. email me and ask. I want to know you and your business and your experience and answer your questions. Send me a note and I’ll answer you. Promise.
  2. watch the live Ustream show where I answer your networking questions on the air. (June 2 2010 at 6pm EST) You can RSVP here
  3. Tweet me, or visit the FaceBook Page and ask your questions

I’m looking forward to learning about you and your business!

Networking with Purpose for Introverts (new program coming soon!)

This week’s theme on the Facebook Page has been about Warrior Healers.

I’ve been thinking about all the ways we warriors are busily trying to heal, and fix and fight for other people and causes but not ourselves.  All that warrior energy has to go somewhere and the more we try to fix people who aren’t ready to be fixed (or who just plain can’t hear what we’re trying to say because it’s not our business to focus on them) the more frustrated we can get.

In fact, warrior healers are often shocked by the displaced rage that seems to steam out of their ears. (I mean, aren’t we supposed to be all kumbaya and Zen?)

One of the reasons this happens  – the marching around trying to fix people who don’t want or need our healing help (no matter what we think) — is because we’re not fully booked in our own businesses.  Am I right?

Look, I’m the same way.  When I’m not fully booked in my business I can spend my time hunting down anyone I can to try to fix them rather than apply myself to the action steps necessary to fill my business and keep me gainfully employed doing what I love -> helping and healing people who are ready, willing and able to be warriors themselves and work with me in tandem to get the results they want. (um, in fact this morning I actually spent 15 minutes TRYING to help a 16 year old figure out why she keeps missing the school bus. You can guess how well that worked!)

One of the action steps necessary to fill my business is networking.

I mean REAL LIFE networking with flesh and blood people that you can reach out and touch (in an appropriate way of course).  Look, I Tweet. I Facebook.  I love social networking.  It doesn’t, however, take the place of good, old-fashioned, in-person networking.

As some of you may know I’m an Introvert.  I genuinely enjoy meeting people. Although long periods of socializing in large groups exhausts me because not only am I an introvert, I’m also an Empath and a Highly Sensitive Person (don’t you just love labels?).

Former sales-trainer, sales-director and top-ranking recruiter that I am from all my previous corporate lives, I’ve practice, learned, honed, studied and tried nearly every networking tactic and “trick” in the book.  For more than 30 years I’ve been fine-tuning my networking skills – mostly because I’m competitive (part of my life purpose is Success!)  and learning to network effectively was (and is) a big challenge (Master of Innovation Purpose loves a challenge).

Long story but the commercial is this- I’m getting ready to launch a brand new group program, “Networking with Purpose for Introverts.” The first of two preview calls is happening on Wednesday 5/26/10 at 6:30 pm EST.  If you want to join the call – just email me! On the call you’ll learn some specifics about how to get better at networking so you can serve the best clients for you.  When you help people live big, you succeed on your own terms.  That’s why you started your own business in the first place, right?

Even if you’re not an Introvert, but you hate networking because you think you don’t get results, or you don’t like the people you meet or you don’t have the time, I invite you to listen in on the free call on 5/26/10 at 6:30 pm EST.

I’ve made a bunch of short little videos while I’ve been out walking the dogs to tell you more about networking.  The first is below: