Book More Clients

Book More Clients

A clear guide on profitable psychic fairs

 

Palmists can use psychic fairs to build their platform

Over the weekend I went to a psychic fair in my new hometown of Tucson. On a personal level, I met some of the most amazing people and had a great time.

On a professional level I couldn’t help noticing that the event had low attendance and most of the vendors/readers were not busy at all.

As the founder of the Profitable Palmist, I’m always on the lookout for ways to improve profitability!  Here are some observations for the readers at shows like the one I attended this weekend.  These tips can help you if you’re at a super-crowded and busy show or a show that is under-attended.

  • Know why you’re there. Before you go, know your objective. Obviously making back the investment in the table is a great idea. More important is focusing on long term profitability. For instance, you may decide to charge a very low fee for a brief reading/consultation so that you can get to know as many attendees as possible. By doing so, you create a private focus group! When you know what questions people have about working with you and what challenges are in their lives, you have exactly the information you need to write tailored blog posts and newsletters! (Bonus – make sure you ask for contact information and permission to add people to your email list!) Focusing on the long-term has helped me find three perfect, year-long clients, all from a stint at a psychic fair! Go in with the end in mind and you’ll have more success than if you simply focus on a dollar amount.
  • Engage your audience. Remember, people RARELY buy the first time they see something –especially if they are still trying to figure out the whole “psychic” thing. They could be worried about breaking some rules related to their religious upbringing or they may just not be sure what an “Angelic Realm Transmission” is and rather than feel stupid by asking, they simply pass by. Make it easy for people to come up and learn what your modality can do for them. What results will they get? And for heaven’s sake, unless you have a medical reason for staying seated, get off your chair and stand up, say hello when people walk by, give them something to hold or read if they’re curious. (Basically, be the person you’d like to meet if you were in a venue where you were a little nervous and unsure of yourself. Make them feel welcome!)
  • Collect their contact information so you can continue the conversation. If your table is appealing and you welcome people they are likely to engage in conversation and ask questions. If they seem intrigued or interested in learning more, ask them if they’d like to receive occasional emails from you where you share more information like the conversation you just had. Let them know it’s free and they can unsubscribe at any time.  Another tip – ask for their phone number as well. Not everyone will give it to you but if you follow up with a phone call after the show to thank people for stopping by, you will make a great impression and I guarantee they will remember you when they are comfortable and ready to have a reading.
  • Tables need to be appealing. I know that each venue assigns you a plain tablecloth and a chair, but what can you do to make your table stand out from the person beside you? One easy and cost effective idea is to add height and dimension – bring old shoe boxes and place a colorful cloth over them and have your photo or sign on top of it so you’ve got some height to draw the eye. Bring fresh flowers or candy or a professional sign. Give people something to do or see when they come to your table, especially at shows/events that may not have much traffic. Make what you have on your table something that engenders comfort and calm – flowers are great for this! The more at ease people feel and the more they can see/touch/get a feel for you and your work, the more comfy they are in sitting down for a reading.)
  • Make it about THEM. You spent years and dollars learning your craft. You’ve studied with people who are really famous in your world and you want to assure the person looking at your booth that it’s worth it to spend money on a reading with you. It’s natural that you’ll want to share the process or the history with them. However, they don’t really give a crap. And they don’t have any idea who that person is you are talking about in reverential tones that was your teacher and your teacher’s teacher. So they nod and smile and walk away, because they were afraid to ask you who those people were because you made it sound like they should know who they are in order to have a reading. What they really wanted to know was whether or not you could help them get out of their funk, find a better job or make a healthy decision about an unhealthy situation. So before you answer the “What do you do?” question with a history of your modality and process, try something like this instead. “I use your hands to help you feel more powerful in your everyday life. Does that sound like something you’d like?”  And then let them TALK.

Want to learn more about using fairs, markets and shows to build a platform for your Palmistry business? Subscribe to the Profitable Palmist newsletter today!

 

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Palmistry at Fairs

The Helping Hand|Guidance for Making Your Palmistry Business Profitable

A long line of the palmistry curious!
A long line of the palmistry curious!

Now that you know the ins and outs of getting paid for providing Palmistry at private parties, it’s time you have the tools you need to show up like a pro at community events and local fairs. Whether you’ve booked a table at the local Farmer’s Market, the Wine and Craft fair or the Concert circuit, you want to show up like the bad-ass you are and leave with an expanded client list and some serious money in your bank account.

Fairs and community events are awesome opportunities to grow your business and bottom line and it’s an excellent opportunity to expand your social and networking skills as well. There are people who base their entire business model on traveling from show to fair to show – it’s a great lifestyle for hippies and nomads as well.  Eager to get started? Here’s a check-list for you:

  1. Know your WHY. Why the heck do you want to go to this show or fair? This is a two-fold question. First, why do you want to do THIS particular show or fair? It could be the venue, the prestige, the bands or the wine or any other personal preference you have. If you don’t dig the venue or event, no amount of professionalism and preparation is going to make it a profitable or pleasant gig. Do yourself a favor and make sure you are psyched to be heading to the event. If you’ve been to the event before and know you’d gladly pay to buy yourself a ticket to go, odds re you’re going to love being there as an exhibitor.  The next why has to do with your business. What’s your goal for the event? (and please don’t tell me, “To get my name out there!”) Great goals are specific and measurable – do you want to increase your subscriber base for your newsletter? Would you like to meet event planners so you can book private events? Do you know how much money you’ll need to make to earn a profit?  Think in terms of numbers and deadlines when determining your business goals.
  2. Before you pay for your space, find out how many visitors come to the event. Get an idea of the demographics of the average attendee, the more you know, the more you can do to appeal to their needs and desires. If the demographic is not coherent with your perfect client, you can save yourself some money and skip the event as a vendor. Do they pay to attend or is it free to the public? (People who pay to attend events may be more inclined to pay for someone like you to come to their private event, or to pay you for your services at the event.)
  3. Find out what the restrictions are on your space, is there an electrical outlet for your magnifying lamp or do you need to bring batteries? Can you set up a tent at an outdoor space or are you at the mercy of the elements? How close will you be to the other vendors? Finally, what, if any furniture will be provided by the venue?  If you need a table and chairs make sure you understand the space width and depth before you sign up to ensure you have the necessary equipment!
  4. Design your booth with your perfect client in mind. What’s likely to call to them?  If you’ve been to this particular event in the past, you have a good idea of what draws a crowd and what doesn’t. Ultimately, you’ll want to put your spin and razzmatazz into your space, but make sure  it’s appealing to the people who are in attendance.  Some design hints: Varying the height of displays on your table draws the eye in; If you have printed material make sure the headline is large enough to be read from five feet (or more) away; Offer a free game or drawing entry; Make sure you have a semi-private area for mini-readings and an obvious sign up sheet for people to use if you’re in a reading when they come by.
  5. Are you offering a drawing? It’s a great tool to encourage people to exchange their email and contact information with you! They provide the required information and they receive a chance to win your give-away. Just make sure your giveaway is  enticing enough for the people in attendance. If you’re at a winery event, why not provide a gift certificate for the winery’s tasting room, a high end cheese or chocolate and two wine glasses a cutting board with your business name on it and a wine opener? Make your prize something that’s talked about before and after the event – not about you. When people sign up for a chance to win the package, make it clear on the entry form that they are going to receive a free subscription to your ezine, blog, podcast or whatever it is that use for communicating regularly with your clients. On average I recommend spending no more than $100 on your prize package.
  6. Are you conducting mini-readings? Make that clear for the attendees! Your signage should state what you’re offering and how much it costs – 15 minute Palmistry readings for $20 here!
  7. If you’re offering mini-readings, is it easy for people to gather information at your table while you are busy?  In a perfect world, you’ll have an assistant who is well-versed in your business to speak with interested guests while you are busy doing readings. An assistant is also great for keeping you on time with your readings. At the end of each mini-reading, be sure to encourage the client to tell their friends to come by and say hi! Word of mouth like that is priceless and it’s FREE advertising.
  8. When you are not conducting readings do not sit behind your table – stand or sit beside the table or better yet – get out in front of your booth and smile and chat with people coming by. This isn’t about being a cheesy salesperson, but it is about being a gracious host or hostess. Think of everyone who stops by as someone who is curious about you and your business – they’ve come to your shop and want to see what you’re all about. You don’t need to sell them anything – you simply need to be you and have a conversation.
  9. Have some Welcome Kits ready for those people who are ready to purchase a full length reading. (Welcome Kits can include your contract, ink sheets, instructions for making hand prints and details for returning the prints and scheduling their session.) Collect the money for your full-readings before giving away Welcome Kits!
  10. How are you going to collect money? In 2015 people are less likely to carry cash than ever before! There are nearly unlimited ways to collect fees using electronic devices these days, make yourself familiar with at least one and have that available for people who want to purchase a full reading or even a mini reading but don’t have cash. Yes, you’re going to pay a fee to bank for using this device, but you’re a pro and you’ve set your price at a number that honors your value and the value the bank provides to you, haven’t you?
  11. Have fun! When you arrive do your best to meet some (or all) of the other vendors and make some friends. This is a great way to build business alliances with other entrepreneurs and free-spirits who are likely to send their customers over to meet you too.

Now – go forth and profit and have a blast.  Feel free to share your successes, add your questions and relay your tips in the comments!

 

Your First Palmistry Event

Want to start booking palmistry parties to build your business? Here's how you can do it and still have a blast! PeggieArvidson.com

Here’s a super quick look at how to Prepare for Your First Live Palmistry Event

When you start reading hands it’s not long before someone reaches out and asks if you’ll read hands at their party. Graduations, retirements, birthdays, corporate shindigs and local community and psychic events are all places  you’re going to be in high demand. Because you are a pro and a pragmatic one at that, get yourself prepared now so you can head out to any event ready to rock the crowd and wow them with your professionalism AND  your mad Palmistry skills.

Logistics

Before you go anywhere make sure you’ve got the details down. Nothing worse than showing up late because your smart phone took you some back-roads way through the woods to your event. Okay, there is something worse, showing up at the wrong house or room in the conference center. Don’t let that happen to you.

Where & When

Make sure you get the exact date and time for the event. Write it down. Repeat it back to the person who has booked you. Then put it in the contract you send to confirm your appearance at the event.

(You do have a contract don’t you?)

When does the event start and when does it end?

What time should you arrive to set up?

Speaking of set up, what kind of space is available for you to do your readings? Do you have electricity for a good lamp? I recommend this one, originally shared on a secret page for Hand Analysts, because it takes batteries as well as electricity! (not an affiliate link)

Will you have/need a table and chairs?

If you’re not given an exact time to show up, or the person hiring you hasn’t any idea what time would be useful, plan to show up at least 30 minutes before the scheduled start of the event. When you arrive introduce yourself to the host/ess and find out how you can make yourself useful. Don’t get in the way, but if they ask if you can put flowers on the tables – do it. You’ll be remembered and referred just because you were a cool person who helped out in a pinch.

Once you’ve made yourself useful, set up your space and take a few deep breaths. I’m not one for big displays of chanting and cleansing, but that’s just me. Do whatever you do to get your space all calm and zen like. Then head out to the bathroom, take care of business and make friends with whomever is in charge of making sure you have enough water to drink. Trust me, at a busy event you’re going to drink plenty of water. Not soda. Not cocktails. Water. It does a body good.  Sure it’s fine to have a glass of wine if that’s you’re thing, but remember, you’re hired to do a job and do it well. Don’t let the thing everyone remembers about you be the way you had to be helped into a cab at the end of the night, or the way you started telling “funny” stories about people out of school.

Before the event gets going, confirm, once again, with the host/ess about the time for wrap up and go over any policies you may have about breaks and or additional time. It feels really easy to say “Sure, I’d love to!” when you’re asked in the heat of the moment if you could stay for another hour or two, but when you’re driving home you’ll be kicking yourself for not taking yourself and your business seriously. You know your value,  make sure you’re clear about it up front so no one is upset. (yes, this too should be in your event contract.)

Who

Ask for the exact spelling of the person’s name who is hiring you, and responsible for your payment. Then make sure you spell their name right on your contract. (you may not know how annoying it is for people to constantly misspell your name, but it’s annoying at best and shows you don’t tend to details at worst.)

Also ask for the spelling and information about any guests of honor. You do NOT want to be that jerk reader who tells the birthday boy that you’re sorry, but  he’s going to get to the end of the line for his reading!

Finally, find out the details about any of the other ‘key’ players you’ll want to pay special attention to. My clients know that everyone receives top service when they sit at my table, but they also know that I will do my best to honor the request of the host, which means sometimes giving the guest of honor a slightly longer reading, or allowing them to come up front in the line. (Usually the guests at the event do this themselves, sending the guest of honor up front to you, but you definitely want to be sure you’re clear on what’s happening!)

What

What specifically are you there to do? Will you be speaking about Palmistry to the group at large or are you going to sit in an out of the way space and wait for guests to come to you? Will you be able to manage a long line or do you need an assistant to help you? Figure out these logistics ahead of time!

Of course, what kind of readings are you going to give and for how long?

I’m  a non-predictive and VERY Pragmatic Palmist. It is important to me that no one who comes to sit with me has the impression that I’m going to predict their future. You’ll adapt your own style of course, but here’s a look at the way I give a reading at an event –

When the guest comes over to my table I greet them with a warm hello and ask them if they’ve ever had their hands read before. I listen completely to their answer, reading their body language to see if they seem apprehensive, nervous, tipsy, excited, curious or any combination of these! Next I ask if there’s anything specific they want to be sure we cover in our 5 minutes/10 minutes or however long we have. Usually they say they just want to know whatever I see and are open. Sometimes they shrug their shoulders and other times they say, “I don’t even know what you can see, so I’m not sure.”  This gives me a chance to tell them what they can and can’t expect in our time together and I say “I just want to make sure that you’re not disappointed if I don’t touch on a specific topic, like love or money, because I’ve been drawn to something else in your hands.”

That’s when they look up and say, “well, yeah, I would like to know what you see about my relationship.” (or money).

Whatever they’ve told me is important to them is the area I want to explore for them.  We’re at a party, so I want to keep things at a high level – not digging too deep to any topics that may make them uncomfortable in that moment. While I always look for the nugget of truth and wisdom in every reading, I don’t ever want someone to feel bull-dozed, especially at a party and without time or space to explore deeper for healing.

Then I trust the hands to lead me to their personal nugget of wisdom. I always remember that I’m there to be entertaining and useful.

There have been times that I wanted to focus on the Saturn line, but the healer gift markings and the crooked pinky were calling to me. In those case I weave that message in and make sure the guest knows how special their hands are for beckoning to me in just that way.

A quick note on etiquette and marketing

Before you decide to market the heck out of your services while you’re at the party, ensure you have the blessing of the person who hired you. While it’s natural for guests who enjoy your service to ask about booking you for their event you don’t want to be the clodhopper in the corner trying to upsell people at a party where you’re being compensated fairly for your service. And if yo’ure not being paid fairly, that’s on you!

I always write the understanding about selling and marketing at a private event into the contract, that way there’s no gray area on either side. Hostesses have always told me to feel free to give out my card if I’m asked for it, but most prefer I refrain from making their guests feel like they are at a direct marketing event.

Finally, make sure you’re getting compensated fairly before you show up and you’ll have an amazing time at the event while doing a great job for the host and their guests.

 

Would you like to see more posts like this here? Send me a note and let me know!