Stop Waiting to Find the ONE Passion and Start Your Business NOW!
Are you waiting to find your ONE passion before you launch your business?
If you’re a spiritual type who wants to help heal the world in some way you may trick yourself into waiting until you find the “right” thing to focus on as your modality or way of helping. In fact you may think that all that’s standing between you and success is finding that one thing or passion!
My story is probably much like yours.
When I decided to help people using pragmatic palmistry (aka Hand Analysis) I was gung-ho and ready to make my first few thousand dollars in a week or so. After all I was an accomplished sales and marketing director in my corporate life and I’d started, grown and sold a very successful boutique pet-care company already. How hard could it be to build a palmistry business?
Boy was I naïve!
For some reason this business felt so scary to me. I was afraid I would never be as good at reading hands as the teacher who’d done my certification training, and figured she had the market cornered anyway. I thought if I took another class (or 20) I’d be better prepared and then I’d be ready to launch and would immediately see a profit.
Here’s what really happened – I took courses on blogging, newsletters, marketing for goddesses, marketing for hippies, how to have free conversations with prospects to get them to hire me, and went to conferences on overcoming my fears of success, my lack of self-confidence and more. In the seats next to me were men and women who did really cool things. They did things that were infinitely cooler than what I did. They talked to Angels and they helped spirits cross over. They were mediums, psychics, animal communicators, tarot readers, Reiki practitioners EFT trainers and so much more.
After the classes and seminars I’d go home and start researching whatever cool thing I’d just learned about, instead of applying any of the concrete tools I’d learned. It seemed that in order to make progress with my marketing I had to be 100% sure and passionate about my service as well as clear on precisely who would be my target audience.
On a good day I waver on what I want to eat at any meal, afraid of missing a better option just minutes later, it’s obvious that I would never be 100% sure that I’d want to read hands forever and ever amen. It seemed silly to go through mounds of templates and worksheets to identify my perfect client avatar because I might change what it was I did – to Animal Communication! Or Mediumship! Or whatever new idea popped into my head on any given day.
At the end of 5 years I was massively in debt (much of it to the coaches and workshops I had invested in to help me get my business up and running) and was certified as an Animal Communicator, an Angel Communicator, an Angel Oracle Reader, and had taken multiple mediumship and psychic development courses. I’d dabbled in Enneagram, Human Design, Numerology, Astrology, Yoga principles and practice, blogging, website design, freelance writing, wellness and nutrition and dog training, just to name a few!
This was doing nothing to help me clarify what my ONE THING was that I was called to do and I was annoyed and exhausted (and, um, broke!)
Luckily, it dawned on me that we are all here on Planet Earth to help ourselves and other people heal. That calling for us all shows up in infinite ways – from collecting trash to running a Country and everything in between. Therefore what I did was less important than why I did and how I felt while doing it.
What a light-bulb moment!
I could be on purpose doing ANYTHING at all! All I had to do was commit to doing something! (tweet this!)
Finally I did what I could have done years earlier – look at my own hands and find my blind spots and my core strengths. I selected the core design elements of my hard-wiring and looked at them from the highest and most challenging perspectives. Putting those notes together took me a month of hard-core self-study, meditation and writing until I finally had a plan to deliver my service in my own unique way.
What happened next?
I made a million dollars and lived happily and debt-free forever.
Not so fast sister!
What really happened is my focus shifted to specific action steps that worked with my hard-wiring instead of against them. I tossed any marketing template or lesson that was intrinsically opposed to my personal design and tweaked the other tools to work especially for me.
When marketing templates are not a fit for you it’s like being left-handed and trying to use a right-handed pair of scissors (tweet this!) – it doesn’t matter that those right-handed scissors are the Maserati of scissors! They just don’t work as well for you as a pair made for lefties would!
Eventually, day by day, action by action and subscriber by subscriber my business began to grow. It didn’t happen overnight, I haven’t made a million dollars (yet!) But my benchmarks are growing and expanding and my client base and profit are too. That’s the way real, sustainable and profitable businesses happen – one sale, one client at a time. (sorry, no magic button)
My personal system won’t work for you, but your one-size-fits-only-you plan will work for you, if you commit to working the plan.
Hopefully this helps you see that you can’t pick the wrong passion or focus for your healing/helping business. The only thing that’s “wrong” is using that idea to avoid getting started now. (I promise if you don’t start now, you’ll be in the same place, re-reading this post next year!)
If you want to learn more about how your hands hold the keys to your personal marketing design strategy, make sure you sign up for my newsletter here!