I get lots of questions about how I find clients. In fact, when I meet a new person and they ask what I do about the third thing they ask is “Wow, but how do you find clients?” Or more direct questions like, “But, you can’t make a living doing that, can you?”
So many women are longing to ditch the shoulds and start living their life on their own terms, but they are afraid they won’t be able to make their bottom line add up. I get it. In fact, just six years ago I wasn’t making ends meet, at all. That’s a story for another post, and one that I shared recently with my Facebook peeps, but now I’d like to help you find your perfect people so they can help you make a living doing what you love.
When I say your Perfect People: it’s your COMMUNITY.
First, your perfect people usually are NOT a demographic or a caricature. It’s a good idea to start with a sketch of that type, but it’s more important to dig in to the heart of what makes them tick. See, they could be all ages under the sun, work in stodgy corporate environments and out in the wilds of nature, but still long for the same thing. That thing they long for, that energy they bring into the world? That’s what makes them your perfect people.
Next, perfect people want to work with you. They are happy to invest in your solutions and results and they adore you. They really love the way you get them and they love telling their friends all about you. There is no hemming or hawing with budgets or comparisons. They just get you. Finally, they may not always buy everything, but they always tell their friends about you. They appreciate you as much as you appreciate them.
Your perfect people are the doorway to you earning your worth and being able to support yourself.
Contrary to “internet guru” belief, you don’t need a million followers or 10,000 likes to make enough to support yourself. You simply need a few hundred people who are on board your train and are willing to invite others onto the ride. This isn’t about targeting or snaring or capturing anyone – it’s about being real.
If you’ve been in business for yourself for longer than 10 minutes, you know that there is no way in the universe that you’re going to go from $0 to $50K in a week. Not if you don’t have money to spend and not if you don’t have any people supporting you.
Building your business, particularly in a lesser known industry like tarot, astrology, palmistry, reiki or angel readings requires you to have patience. Isn’t it funny how many of us “spiritual-preneurs” have no patience for the time-space continuum on Earth?
I have no patience. I have slightly more patience now than I did 11 years ago when I started this business. Which means, I still want my results immediately, or yesterday – but I’m more willing to accept that it’s going to take the time it takes so I may as well show up with a good attitude and be open to the possibilities. While I’m open to miracles, I still like to work a plan. If you want a plan, here’s some ways to build your relationship with your perfect people. Start today and keep doing something to nurture those relationships every day and see what happens in a month, and six months and a decade. I guarantee you that consistently showing up every day will reap rewards. No, it’s not sexy or overnight, but tomorrow will be more profitable than today and so on.
1. Find a home on the internet that you want to nurture your relationships. You may say you hate the computer or the internet or social media, but the world doesn’t. Even the world of people who say they hate it show up on Facebook or Twitter or Instagram or LinkedIn or whatever other newfangled tools there are out there. Give yourself some time to explore the various options, do this by asking people who are on your team (best clients, colleagues, others who like what you do) what they like and don’t like on social media. Try out the various platforms for a little while and then pick one to start. Use that place as your hub. Make it comfy like your home base. Invite people in, greet them when they show up and just generally be YOU but the best version of you there. Build that space up over time. Do one thing each day (or each business day) to enhance the experience for yourself and your guests. For me, that hub is The Pragmatic Palmist on Facebook. I have other smaller niche sights on Facebook because my perfect people by and large love and use that space. Some of my clients have similar vibrant hubs on LinkedIn, Periscope and Instagram. In fact, I love Instagram – there aren’t many professional hand analysts there so it’s been a boost to my bottom line of late.
2. Go out and Network. In your community. Yes, yes, I know you’re interested in a lifestyle, geographically independent business. I hear ya. We’re moving in a year and I’m grateful that I have clients all over the world. Some of whom I connected with through people I met in my own backyard here in Virginia. Find one or two networking groups that you gel with and show up, be active and build relationships. Being active in your community includes formal networking groups (just google “networking groups in ___” to find a few dozen even in you tiny community), of course. But community groups can also include activity related meetups, social groups, alumnae/alumni groups and more. Whether you like dog-parks with your pug or knitting and wine with gal pals, you’ll find a place to go. Getting out of your house and away from your computer is a great way to build your network. You’re going to expand your world, not to get someone to hire you – be you and the perfect people will find you. Don’t be shy about sharing your work, but don’t make it the central focus either. Just be you.
3. Write some articles. These are things you can do in your local community and your virtual community. I’ve been happily writing a column for our local Regional paper for more than 7 years. In exchange for writing my column I receive a quarter page ad and a little bio-blurb the end of my column. Over the years I’ve booked dozens of clients and received even more referrals, just from showing up and writing a monthly column on topics of interest to me. Yes, I do like writing, but not all my columns are stellar or perfect, but they are all a reflection of me. The columns that are more “me” than formal or perfect are the ones where I get the most calls and referrals. Even though it’s a local publication, I’ve actually booked a number of out of town clients who happened to be in town on vacation and read the article! Some of them even months after the original date of publication.
4. Teach a class. Is there a local community center where you can offer a low-fee class to share your information with others? If you make your class user-friendly and open to all who are interested, you’ll be able to share your wisdom with others who are curious. A class is a great opportunity to meet new people, answer commonly heard questions and engage your community in a face-to-face way. See if you can partner up with a local massage therapist or yoga studio who may love to offer your classes to their audience in exchange for you introducing their space to your audience! One of the best ways to find places to teach is to ask the people you meet in your community for classroom ideas! Again, be you and enjoy what happens.
5. Use the power of the internet! Once again you can use the tools available to you through modern technology to expand your reach. Blogging, podcasting, webinars and teleclasses are still prominent ways to expand your community. You can teach classes, interview experts or celebrities, give step-by-step instructions and more on the internet. The power of this medium is awesome – people all over the world will be able to find you at all hours of the day and night.
6. Access your hard-wiring. Call it your purpose or soul’s navigation system, but you’re a spiritual being with heartfelt beliefs and visions and dreams. Your Perfect People are often quite similar to you. If you’ve had a hand reading, you can bring your gifts into play or if you have a handle on your life purpose and your life lessons, let them help guide you to places and message
These are five simple ways that you can get started now. Pick one and run with it for at least 6 weeks so you can get a feel for the process. Giving yourself ONE instead of five is important – you want to avoid overwhelm and watch your progress instead of getting caught up in perfectionism or overwhelm. Watch your progress from week 1 to week 6 and give yourself a pat on the back for sticking to it. Sticking to it is the biggest differential between those who “make it” and those who don’t.