The Helping Hand|Guidance for Making Your Palmistry Business Profitable
Now that you know the ins and outs of getting paid for providing Palmistry at private parties, it’s time you have the tools you need to show up like a pro at community events and local fairs. Whether you’ve booked a table at the local Farmer’s Market, the Wine and Craft fair or the Concert circuit, you want to show up like the bad-ass you are and leave with an expanded client list and some serious money in your bank account.
Fairs and community events are awesome opportunities to grow your business and bottom line and it’s an excellent opportunity to expand your social and networking skills as well. There are people who base their entire business model on traveling from show to fair to show – it’s a great lifestyle for hippies and nomads as well. Eager to get started? Here’s a check-list for you:
- Know your WHY. Why the heck do you want to go to this show or fair? This is a two-fold question. First, why do you want to do THIS particular show or fair? It could be the venue, the prestige, the bands or the wine or any other personal preference you have. If you don’t dig the venue or event, no amount of professionalism and preparation is going to make it a profitable or pleasant gig. Do yourself a favor and make sure you are psyched to be heading to the event. If you’ve been to the event before and know you’d gladly pay to buy yourself a ticket to go, odds re you’re going to love being there as an exhibitor. The next why has to do with your business. What’s your goal for the event? (and please don’t tell me, “To get my name out there!”) Great goals are specific and measurable – do you want to increase your subscriber base for your newsletter? Would you like to meet event planners so you can book private events? Do you know how much money you’ll need to make to earn a profit? Think in terms of numbers and deadlines when determining your business goals.
- Before you pay for your space, find out how many visitors come to the event. Get an idea of the demographics of the average attendee, the more you know, the more you can do to appeal to their needs and desires. If the demographic is not coherent with your perfect client, you can save yourself some money and skip the event as a vendor. Do they pay to attend or is it free to the public? (People who pay to attend events may be more inclined to pay for someone like you to come to their private event, or to pay you for your services at the event.)
- Find out what the restrictions are on your space, is there an electrical outlet for your magnifying lamp or do you need to bring batteries? Can you set up a tent at an outdoor space or are you at the mercy of the elements? How close will you be to the other vendors? Finally, what, if any furniture will be provided by the venue? If you need a table and chairs make sure you understand the space width and depth before you sign up to ensure you have the necessary equipment!
- Design your booth with your perfect client in mind. What’s likely to call to them? If you’ve been to this particular event in the past, you have a good idea of what draws a crowd and what doesn’t. Ultimately, you’ll want to put your spin and razzmatazz into your space, but make sure it’s appealing to the people who are in attendance. Some design hints: Varying the height of displays on your table draws the eye in; If you have printed material make sure the headline is large enough to be read from five feet (or more) away; Offer a free game or drawing entry; Make sure you have a semi-private area for mini-readings and an obvious sign up sheet for people to use if you’re in a reading when they come by.
- Are you offering a drawing? It’s a great tool to encourage people to exchange their email and contact information with you! They provide the required information and they receive a chance to win your give-away. Just make sure your giveaway is enticing enough for the people in attendance. If you’re at a winery event, why not provide a gift certificate for the winery’s tasting room, a high end cheese or chocolate and two wine glasses a cutting board with your business name on it and a wine opener? Make your prize something that’s talked about before and after the event – not about you. When people sign up for a chance to win the package, make it clear on the entry form that they are going to receive a free subscription to your ezine, blog, podcast or whatever it is that use for communicating regularly with your clients. On average I recommend spending no more than $100 on your prize package.
- Are you conducting mini-readings? Make that clear for the attendees! Your signage should state what you’re offering and how much it costs – 15 minute Palmistry readings for $20 here!
- If you’re offering mini-readings, is it easy for people to gather information at your table while you are busy? In a perfect world, you’ll have an assistant who is well-versed in your business to speak with interested guests while you are busy doing readings. An assistant is also great for keeping you on time with your readings. At the end of each mini-reading, be sure to encourage the client to tell their friends to come by and say hi! Word of mouth like that is priceless and it’s FREE advertising.
- When you are not conducting readings do not sit behind your table – stand or sit beside the table or better yet – get out in front of your booth and smile and chat with people coming by. This isn’t about being a cheesy salesperson, but it is about being a gracious host or hostess. Think of everyone who stops by as someone who is curious about you and your business – they’ve come to your shop and want to see what you’re all about. You don’t need to sell them anything – you simply need to be you and have a conversation.
- Have some Welcome Kits ready for those people who are ready to purchase a full length reading. (Welcome Kits can include your contract, ink sheets, instructions for making hand prints and details for returning the prints and scheduling their session.) Collect the money for your full-readings before giving away Welcome Kits!
- How are you going to collect money? In 2015 people are less likely to carry cash than ever before! There are nearly unlimited ways to collect fees using electronic devices these days, make yourself familiar with at least one and have that available for people who want to purchase a full reading or even a mini reading but don’t have cash. Yes, you’re going to pay a fee to bank for using this device, but you’re a pro and you’ve set your price at a number that honors your value and the value the bank provides to you, haven’t you?
- Have fun! When you arrive do your best to meet some (or all) of the other vendors and make some friends. This is a great way to build business alliances with other entrepreneurs and free-spirits who are likely to send their customers over to meet you too.
Now – go forth and profit and have a blast. Feel free to share your successes, add your questions and relay your tips in the comments!