Forget the Avatar!

Business stalled because you haven't finalized your client Avatar? Stop the madness! There is another way.

If you’re stalled in your business because you can’t figure out your client Avatar, I want you to promise me something…you’ll start your business anyway. Now, in fact.

I want you to commit to starting where you are, today, to go out and meet potential clients. I want you to know that there isn’t actually an elite school, heart-felt femipreneur system that must be mastered before you can have a profitable business. That’s all stuff that gets in your head and has you SPENDING money instead of making money.

I’m a fan of investing in yourself and your business, on practical, specific tools and systems that will help you do the thing you haven’t yet figured out how to do. I am not a fan of spending money to figure out your avatar, or worse, to find out that you’re supposed to have a perfect avatar so you can create a marketing plan. I really hate that.

Presumably you’ve done the training you deemed necessary to become a palmistry professional, so that’s all you need right now. REALLY.

Instead of waiting to market, create content and sell your service until you have a target/avatar, how about re-thinking the process altogether?

I’ve found that trying to create an avatar before logging serious hours working with paying clients is like trying to finish a 1000 piece puzzle with 300 pieces missing! No matter what you do it just won’t be complete without those missing pieces. In terms of Avatars – you can’t have those pieces completed without first having dozens of relationships with potential and paying clients!

Avatars don’t buy things and they don’t purchase or invest in your service. People do. (go ahead, Tweet that!)

Over time and with enough relationships and conversations you’ll naturally narrow your focus.  However, you cannot narrow focus until you’ve tried a number of possibilities.  Even doctors go through rotations before selecting their specialties – and then they have even more school and clinical “practice” time before they’re out in the world practicing solo!

Why in heaven’s name would you know exactly what problem you want to solve and for whom without REAL time in the saddle of doing your business?

Sure there is value to being as focused as you can be with the information you currently have, waiting until you’ve hit “perfection” is going to make you (and everyone who loves you) CRAZY.

So what’s a New Palmist to do?

Go through these questions instead. Focus on where you are RIGHT NOW, not where you want to be or how you’ll use this moment to jump you to a quadrillion dollars and a 6 figure launch. Just start here and aim for your first (or next) 5 paying clients, okay? (and by paying clients, I mean clients who pay your full rate!)

  • What information do you have now about who you’d like to work with and what you’d like to do?
  • What hours do you want to work? (M-F; 9-5 or Tues and Thursdays and an occasional Saturday from 3-9pm?) This is your company sweetie, so make it yours! (DO NOT worry about when other people want to work with you, especially if you have tons of water in your hands, loopy fingerprints or a Big Heart Heart Line)
  • How do you prefer to deliver your service? (Face to face? On the phone? Via Video? In writing? Email? Skype? Facebook Chat?)
  • How do you want to connect with clients and real people? (It doesn’t matter how much of an introvert you are, you’re going to have to talk to people as long as you expect people to pay for your services. If you can get books, dogs, cats or plants to pay you, then you don’t have to talk to people)
  • How do you want to feel when you’re delivering your service?
  • How do you want your clients to feel when they’re receiving your service?
  • How can you help people most? (This isn’t about helping everyone with everything, this is about how you, personally, with your gifts and talents and experience that is uniquely you, can help most)
  • Why is it important to you to help people?
  • Why is it important to you to make money?
  • Who can’t you help? (come on, there are some people that just aren’t your cup of tea, so get honest about it now so you don’t keep attracting them to your business.)
  • Are you an in-person practitioner or virtual?
  • What problems and challenges have YOU overcome that deeply influence your vision of the world?
  • How do you feel about politics and religion?
  • What other skills do you bring to the table that can help people? Do you want to use them?

This should get you started.

Now, you’re off!

Instead of focusing on an Avatar, start focusing on people. People you know are a great place to start. Ask them about their hopes and dreams and fears. Find out their challenges and problems and their big wins. Become a student of people and relationships!

Find out what drives the people you know batty. Make a commitment to get to know (better) everyone who seems remotely interesting to you. In other words, people who you’d like to get to know anyway. (Notice I didn’t say anything about people whom you think may be interested in you?!)

When you start approaching this from a point of genuine curiosity and interest it’s no longer about you, you, you. It’s about the other person. This is how friendships and relationships are made.

Now as you develop relationships you can give yourself permission to be you when talking about your palmistry business instead of feeling like you have to SELL or Keep it Quiet. As you build relationships, people tend to talk about what they do for a living. Not because they are selling it, but because they are getting to know one another.

People who like you want to learn more about you. (yeah, they do!)

The thing you may not be facing. (But maybe you are. Either way, it’s awesome.)

If you don’t want to talk about your palmistry business, why is that?

  • Do you feel pressure to sell a session?
  • Do you feel pressure to give a session away?
  • Are you unsure of the benefits of a reading?
  • Are you afraid that your new friend won’t get it?

Investigate these feelings because it’s a key to what’s really stalling your profit (hint, it’s not a lack of an Avatar).

Now get out of your own way by practicing being you and talking to people!

Sometimes I think our society has lost the art of casual conversation. There are people I know who brag that they don’t have conversations that aren’t meaningful. Mmmmkay. But who the heck are they talking to for all the meaningfulness? Do they meet someone at the coffee shop and launch into DEEP, SOUL-SEARCHING stuff? I can’t imagine that’s a very fulfilling way to be. Plus, how do they meet new friends when all their old friends simply want to shoot the breeze?

The point is, all relationships are built like everything else (especially profitable businesses) one step, one conversation at a time. That’s how an avatar emerges. It’s a compilation of all the real people you know and have encountered.

She’s got quirks and strengths, she is a terrible speller and is embarrassed as heck about it, and she admires people who always look put-together but she couldn’t spend the time or money to make her own style board. She’s real YO!

My proposal

What I’m proposing is that you turn the whole idea of an Avatar on its head for a while. As you build a client base (and profit) your Avatar will emerge as a gorgeous blend of all the amazing people you’ve helped in the meantime.

Until then, create content, packages and services that serve people you would like to work with and you know you can help. I swear it can be so much easier than you’ve been led to believe.

And while not every Palmistry professional has an Avatar that is remarkably similar to themselves, many do. Why? Because you’ve got to be able to walk in someone’s shoes to really understand how they think and what motivates them. For now remember the best way to walk in their shoes so to speak is to talk with them and get to know them and you can do that now!

Go forth and grow your palmistry business! And if you want to be sure to get the latest posts from the blog and the secret goodies I share with my #PalmNation tribe, register for the newsletter today.

Jumpstart Your Business with These Fixes

5 Reasons You’re Not Booking Enough Clients and What to do about it!


Stop Struggling. 5 Reasons You're Not Booking all the palmistry clients you need and what to do about it.

You’ve finished your year-long hand analysis certification, or your weekend intensive and you cannot wait to take the world by storm!  Congratulations! You are overflowing with information about the wisdom in the hands and you are so excited to share it with anyone and everyone who will listen.

The problem is, no one is BUYING. Sure, people are willing to have you look at their hands if it’s free but when it comes to ponying up their hard-earned dollars for you to read their hands the brick wall goes up and you get shut out.

It’s painful and a little embarrassing. After all, you spent a few thousand dollars in pursuit of your knowledge, with the understanding that you’d make that money back once you started reading hands professionally. So why isn’t it working?

11 years ago I was in your shoes. Six years ago I was still struggling to figure out what I was “missing,” and began desperately seeking a quick solution to help me turn a profit. I’d sold my previous business to concentrate on hand analysis and coaching and was quickly running out of the money I’d made in the sale. Despite having keen business skills and a decade of marketing experience under my belt, I was treading water, hemorrhaging money, and I hated it.

Today my business is profitable. I am paying off the debt I accrued in the “dark times” and can honestly say life feels good again and my business is worthwhile. I’ve learned so many things in this journey to profitability and I love sharing what I learned with you.

This post is a down and dirty look at five reasons people aren’t buying palmistry readings from you and what do about it.

  1. You don’t actually believe that people will pay what you are charging for a Palm Reading. Yup. The truth hurts but once it’s out in the open it’s so much easier to live with! In my years as a professional hand reader I’ve met hundreds of people who don’t believe that a palm reading is worth $50.00 much less $250! That takes a toll on your mindset doesn’t it? Even if you’ve been a hard-core salesperson for more than a decade, all that rejection, coupled with mystified looks when you tell people what you do for a living wears you down. Once you’re worn down you begin to worry that palmistry is too woo-woo for your audience or that your audience only thinks that palmistry is for laughs or parties.

What to do: Dig in and discover WHAT a palmistry reading really is. Get into your own soul and reference the results you first saw after your own reading. Create a mantra like, “Who WOULDN’T want to have their hands read?” and let that guide your confidence and conversations as you go out and attract clients. The point is, budgets are highly personal! Someone may spend $300 on dog food for their precious pet but wouldn’t spend $5.00 on a cup of coffee. Don’t buy into the idea that money and pricing are logical, they’re emotional. Find a way to create an emotional connection between your perfect client’s needs and the outcomes they can receive in a reading with you to help you turn this mindset around.



  1. People are afraid of predictions or that you’ll see something “bad.” It’s interesting how many people go to Tarot readers and wouldn’t go to a palmist, don’t you think? This indicates that what we have here is a failure to communicate the benefits of a palmistry reading to the general public. When people tell you that they are afraid of having their hands read, or that their religion forbids it, what’s your response? If you feel tense, angry, rejected or fearful, you’re subliminally sending that message to the person to whom you’re speaking. This drives home their gut response that what you do is scary.

What to do: Make it your personal mission to disseminate excellent content that assuages people’s fears about palmistry. That can be in the form of giving talks to clubs and professional groups in your community, producing excellent content for your blog, leading a networking group, writing for the local paper, producing videos and/or podcasts and more.  Oh, you’re thinking, “but I don’t have TIME for that!”???  What are you spending your time on? Use this time when you’re business is slow to create and share some outstanding forms of communication. If it’s your mission to educate the public on why a palm reading will change their life, it won’t be long before you are changing lives with your readings.



  1. You overcompensate in “get to know you” calls/meetings or mini-readings. It’s so exciting to share what you see in a person’s hands that it’s hard to calm down and pace yourself. This was my biggest and hardest to overcome challenge! (What can I say? I’m a giver!) Every time I would give a mini-reading I’d dive right in to answer the client’s question that I’d end up going over time and overwhelming my potential client with so much information that their head was spinning. (I know, because I asked them later why they didn’t book with me.)

What to do: Remind yourself that this isn’t a test to see what you know about the hand, nor is it a chance for you to wow your potential client with how palm-savvy you are. Use your mini-readings or get to know you calls to find out exactly what’s ailing the client. Ask excellent questions before you do the mini-reading to figure out what one nugget in their hand might be the culprit keeping them stuck and focus on that one point for the length of your mini-reading. (I recommend keeping the reading to no more than 5 minutes). Then finish up with a query, “What would it be like to get all the details you need to put this problem to bed, once and for all in 3 months?” (or something like that depending on what the client is facing and what you see in the hand as tools to help them.) If they want to know more, tell them about your private sessions/coaching plans and ask them if that sounds like something they’re ready for.  Either way, thank them for their time and ask their permission to follow up and to add them to your email list. (BONUS NOTE: Most people actually aren’t ready to heal even if they think they are. It’s no reflection on you. Even Freud made note of this phenomena!) (ANOTHER BONUS ACTION TIP: Go ask the people who had free readings why they didn’t purchase one!)



  1. You don’t have a clear focus on how you want to help. If you don’t know what problem you most enjoy solving for your clients you’ll be spewing information far and wide on all kinds of topics and missing opportunities to connect with your perfect clients.

What to do: Get honest with yourself and decide what it is you really want to do with your business. The dream is to be booked solid, but if you imagine that, what topic do you want to spend your days talking about? What would bore you to tears and what would excite you? What kinds of people drive you ape-shit and what kind of people make you happy when you see them?  Use that information to start formulating a plan and a focus.  Resist the temptation to judge yourself or get bollixed up trying to find the one, perfect, focus. That kind of thinking will keep you stalled. The point now is to pick something that feels good enough (yes, I just said that) and act on that focus. You can shift and change after you’re booked solid if you want to, or you can zig your way to a variation, but you can’t do any shifting or zigging until you’re booking clients steadily.  (BONUS STORY: I ALWAYS knew that I wanted to teach content marketing skills to entrepreneurs/healers but I talked myself out of it for a million reasons over 10 years. Now that I’m doing what I always wanted to do, things are easier, and more importantly, more fun!)



  1. You don’t really know what you’re offering. This goes back to where we started. If you don’t really know the value of what you’re delivering, you can’t explain it to your perfect people. If you can’t explain it to your perfect people you’re not going to be a great ambassador for palmistry and the results your clients get when they work with you.

What to do: When you focus on the results your clients get when they work with you, it’s much easier to translate your value to your desired marketplace. As you give talks, produce content, and share your message across social media it’s consistent and valuable. When people resonate with YOU and the results they can get working with you, they buy into the idea of investing in working with you. They’re not buying a hand-reading; they are purchasing a change of their quality of life. Whether you help clients change jobs, heal their gut, figure out their accounting, create a blog, or write a book, make sure you are clear on how using the hard-wiring in their hands will make all the difference in their results.


Now it’s time for you to book some clients. If you’re not sure how to start, sign up for the Professional Palmist newsletter (which is DIFFERENT from the main newsletter I send to PalmNation every two weeks) and join the Profitable Palmist Facebook group. Of course, I’m always happy to talk about a private mentoring program if you’re ready to see results in the next four months!


How To Build Your List Even If You Don’t Have an Opt-In Gift

Palm readers don't need an opt-in gift to build their list


You’ll notice that I currently don’t offer you an opt-in to read my posts or sign up for my newsletter. (This is a good time to thank you for signing up and reading!)

Yet I’ve increased my subscribers in less than a month by about 8%.

How did I do it?

A bit of background and a strong opinion:

I watch trends. I’m obsessive about it and I have been since I was a little girl watching Sesame Street and the Lone Ranger on one of the 4 channels we got on  our suburban New Jersey TV set.  I’m curious as hell about the things people do and why they do it, and I’m particularly smitten with the shenanigans of Madison Avenue and how they always seemed to  know exactly what I wanted so I could show my Mom and Dad and make sure they knew exactly which Schwinn Bicycle to get me. (the one with the banana seat!)

In 2016, you can watch trends in real time. Turn on whatever mobile device you’ve got and you’ll see what a massive amount of your peers are doing, thinking, buying and longing for. Whether it’s real, or manipulated, it’s right in front of you. Isn’t that fantastic?!

What’s all this trend-watching got to do with opt-ins?

It’s my little secret.

When trends become rallying cries from the lips of self-proclaimed experts and marketing gurus, I run the other way. (feel free to TWEET this!)

By the time everyone and their cousin is coaching you on how to do something to build your business, the odds are it’s being over done. By this time, the second or third tier of gurus are teaching you watered down techniques and regurgitated rules that, due to the speed of the internet, are no longer valid. (It’s sort of a modern day version of that old shampoo commercial “You tell two friends, and they tell two friends.” Except the friends doing the telling are people creating a knock-off version of their coach’s system using their templates altered to their brand.)  By the way, this DRIVES ME CRAZY.

Of course not EVERYONE does this, but enough do that it’s a thing that someone ought to point it out.

Does this mean you have to be a trend-watcher to have a thriving business?


It means you need to tap into your inner GPS.

Pay attention to what feels like a good fit  and makes sense for you and what you do.

Does having an opt-in gift feel really right and unique to you? Go ahead and create one.

But for love of Cheiro do NOT throw together some half-baked enchilada and call it an opt-in gift just so that you can say you have one. (go ahead and Tweet that too!)

An effective  opt-in gift is something that is permeated with the essence and light of YOU. It stands alone as your representative, so that even if somehow your name and contact information get removed, anyone who even vaguely knows you and your work would recognize it as a gift from YOU and your business.

By the way, that type of opt-in is not something you can throw together in a few hours by following a template and call it done. If you want to look like everyone else out there, then go ahead and follow the template and put your own colors and logo, or catch phrases on it. If you want to build a posse of people who not only love how you read hands but are your personal entourage, touting your brand of awesome far and wide, then you’ll need to deliver content, gifts, products and service that take time and one of a kind vision.

I’m working on something like that for you. Until it’s ready there’s no “filler” gift just because someone says I should have one.

Are we clear on where I stand on  doing something just because “everybody” says you have to? 


Back to what I’ve done in less than a month to increase subscribers (including you?!) to my kick-ass PalmNation mailing list:

  1. Super Duper Clarity on my goal.  This required some serious tough-love talks with myself. No more thinking, “It would be cool to increase my following.” I got solidly behind my current numbers and WHY I’d like to grow them. I took ownership of the fact that I’d been trying to be everything to everybody and while I really do like the idea of living in Kumbaya land where everyone can find balance and peace and their own inner truth, that just wasn’t what I wanted to focus my business on. I knew I wanted to help Palmists and others like them get off their duffs, step out of the shadows and make some real honest-to-goodness cash while doing their magic in the world. That’s not a huge niche. So what. I don’t need everyone on my list, but I do want more of the right for me people on my list. Thus, clarity. My goal was to increase my subscribers by 10%  within 30 days. Knowing what I wanted made it easy to focus on results.
  2. Deliver great content. I’m a writer. I have been a writer since I learned how to form letters in kindergarten and wrote my first story. It’s my great love and I can’t believe it took me so long to own that I’m a good writer. (An aside – although writing is my true passion, I don’t consider it to be my purpose. It’s one of the ways I let my purpose show up through me.)  I have my own voice and my own way of sharing information. Plus I love clarity and step-by-step, take it and run information. My focus zeroed in on delivering amazing content to you every time I show up. I’ve upped my production output and increased my visibility simply by writing strong content, sharing my specific point of view using my own voice.
  3. Sought out great guidance. I went looking, and found, amazing guidance. I found useful tips and specific how-tos in a number of places, mostly out of the mouths (or keyboards) of bloggers and coaches 20 (or more) years younger than I am.  (Never think that you’re too old to learn something new.) Some of my current favorites (I’m always finding new inspiration) include: ByRegina, who consistently over-delivers and provides super tutorials that you can apply to your business; Mariah Coz at Femtrepreneur; and Elizabeth Fein at  In case you’re wondering, none of those links are affiliate links. I’m not against affiliate links but I just haven’t had enough interaction with these folks to warrant a look into that, yet.
  4. Implemented What I’ve Learned. Which includes upping my presence on the social media platforms I’d already been using – like Instagram , Facebook and Pinterest — all with an eye toward building relationships with people who are interested in the kinds of things I do. I participate in the groups I’m in by adding value and asking questions and I’ve had the great pleasure of making new friends simply by showing up as me. I’ve got a ton more to learn, but in a very short amount of time I’m seeing a positive upswing in my original goal of adding more of you to my band of merry troubadours on my PalmNation list.

As I go forward I will continue to take consistent action and produce content that is useful and entertaining for you. And as I learn, I will always share with you. If that sounds like something you want in on, go ahead and sign up to receive  PalmNation today!