Book More Clients
A clear guide on profitable psychic fairs
Over the weekend I went to a psychic fair in my new hometown of Tucson. On a personal level, I met some of the most amazing people and had a great time.
On a professional level I couldn’t help noticing that the event had low attendance and most of the vendors/readers were not busy at all.
As the founder of the Profitable Palmist, I’m always on the lookout for ways to improve profitability! Here are some observations for the readers at shows like the one I attended this weekend. These tips can help you if you’re at a super-crowded and busy show or a show that is under-attended.
- Know why you’re there. Before you go, know your objective. Obviously making back the investment in the table is a great idea. More important is focusing on long term profitability. For instance, you may decide to charge a very low fee for a brief reading/consultation so that you can get to know as many attendees as possible. By doing so, you create a private focus group! When you know what questions people have about working with you and what challenges are in their lives, you have exactly the information you need to write tailored blog posts and newsletters! (Bonus – make sure you ask for contact information and permission to add people to your email list!) Focusing on the long-term has helped me find three perfect, year-long clients, all from a stint at a psychic fair! Go in with the end in mind and you’ll have more success than if you simply focus on a dollar amount.
- Engage your audience. Remember, people RARELY buy the first time they see something –especially if they are still trying to figure out the whole “psychic” thing. They could be worried about breaking some rules related to their religious upbringing or they may just not be sure what an “Angelic Realm Transmission” is and rather than feel stupid by asking, they simply pass by. Make it easy for people to come up and learn what your modality can do for them. What results will they get? And for heaven’s sake, unless you have a medical reason for staying seated, get off your chair and stand up, say hello when people walk by, give them something to hold or read if they’re curious. (Basically, be the person you’d like to meet if you were in a venue where you were a little nervous and unsure of yourself. Make them feel welcome!)
- Collect their contact information so you can continue the conversation. If your table is appealing and you welcome people they are likely to engage in conversation and ask questions. If they seem intrigued or interested in learning more, ask them if they’d like to receive occasional emails from you where you share more information like the conversation you just had. Let them know it’s free and they can unsubscribe at any time. Another tip – ask for their phone number as well. Not everyone will give it to you but if you follow up with a phone call after the show to thank people for stopping by, you will make a great impression and I guarantee they will remember you when they are comfortable and ready to have a reading.
- Tables need to be appealing. I know that each venue assigns you a plain tablecloth and a chair, but what can you do to make your table stand out from the person beside you? One easy and cost effective idea is to add height and dimension – bring old shoe boxes and place a colorful cloth over them and have your photo or sign on top of it so you’ve got some height to draw the eye. Bring fresh flowers or candy or a professional sign. Give people something to do or see when they come to your table, especially at shows/events that may not have much traffic. Make what you have on your table something that engenders comfort and calm – flowers are great for this! The more at ease people feel and the more they can see/touch/get a feel for you and your work, the more comfy they are in sitting down for a reading.)
- Make it about THEM. You spent years and dollars learning your craft. You’ve studied with people who are really famous in your world and you want to assure the person looking at your booth that it’s worth it to spend money on a reading with you. It’s natural that you’ll want to share the process or the history with them. However, they don’t really give a crap. And they don’t have any idea who that person is you are talking about in reverential tones that was your teacher and your teacher’s teacher. So they nod and smile and walk away, because they were afraid to ask you who those people were because you made it sound like they should know who they are in order to have a reading. What they really wanted to know was whether or not you could help them get out of their funk, find a better job or make a healthy decision about an unhealthy situation. So before you answer the “What do you do?” question with a history of your modality and process, try something like this instead. “I use your hands to help you feel more powerful in your everyday life. Does that sound like something you’d like?” And then let them TALK.
Want to learn more about using fairs, markets and shows to build a platform for your Palmistry business? Subscribe to the Profitable Palmist newsletter today!
11 Things You Should Know BEFORE You Become the Resident Reader at your Local Metaphysical Shop
Hey ho Palmistry Pro! If you’ve done your homework and decided to start your own business (see my post on 14 Things You Should Know before starting your biz here) you may be itching to get a gig as the “resident reader” at your local metaphysical shop.
If you’re lucky enough to have a metaphysical shop in your area, being a resident reader can be a wonderful way to build a clientele, fine-tune your readings and even network with others in complementary professions. Every shop has its own vibe and quirks so it’s a good idea to do your homework before you settle in to the comfy back reading room. To make it easier for you to decide if the shop is a fit for you, here are 11 questions to answer before you commit.
- What’s the pay structure? It’s not awkward to have the money talk up front. The person who owns the shop is a business owner and you are a business owner too. Presumably you both want to deliver outstanding service to clients but if you don’t both want to make money, you’ll be back working for someone else in short order. The most common pay structure I’ve seen on the East Coast of the US include a 60/40 breakdown and a shop standard for reading rates. (you get the 60%, the shop gets 40%).
- What kind of insurance, if any, does the shop require? This is not a universal request but some shops will ask you to prove that you cover liability insurance that covers you in case an angry customer comes back blaming you and the shop for her bad financial investment or something similar. I’m not an insurance agent but we do have several recommendations about insurance coverage in the Profitable Palmist Private Group on Facebook.
- What special events will you be required to attend? Often shops have anniversary parties, holiday events and psychic fairs that are part of their marketing effort to build their customer base and show customer appreciation and they like their readers to be present. Find out before you sign on what those events are and if they conflict with any of your family traditions or trips.
- What’s the pay scale for special events? Many shops pay a lower fee for your readings at psychic fairs and events because they are charging special pricing for their customers. Usually your readings will be 10-15 minutes in length and you will be given a flat fee for the number of readings done at the event. Make sure this is a fit for you financially, especially if you’ll be missing out on New Year’s Eve with your honey to be there!
- How will they market your readings and what are you expected to do to bring in customers? Will you be writing a column for their website or newsletter? Does the shop do reader introductions to their loyal customers? What’s your responsibility for bringing people into the shop during your reading hours.
- Will you have a set schedule or by appointment only? Some shops want you to come in every third Tuesday regardless if they have bookings or not. Make sure you are cool with sitting in the shop when it’s slow and do your best to build up word of mouth to avoid feeling bored and underutilized! If you work by appointment only find out how far in advance they require appointments to be made and
- What’s their policy on no-shows? If the shop collects a deposit at the time an appointment is made, there is less likelihood of no-shows! If they have a deposit and the client doesn’t show, what percentage of the deposit do you get?
- Is the shop the kind of place your favorite type of clients would hang out? Spend some time looking around at the shop and getting to know their products and other services. Is what you see a match to your general way of working in the world? We all have a personal style or “vibe” and making sure that yours gels with the shop is an important factor.
- Do you feel like you want to tell the shop owner how to run his/her place? Sometimes you can tell that a shop has a ton of potential and your little helper heart just wants to jump in and assist in marketing, recommending products or other services. While it’s really nice of you to genuinely want to help, it’s important to remember that it’s not your shop. If you’re not asked, don’t meddle.
- Is this shop in a neighborhood or location that feels good to you and your perfect people? If you have to drive 40 miles each way to get to the shop, it may or may not be the best fit for you. Same goes if it’s in a strip mall surrounded by hamburger joints if you’re a vegetarian. Just make sure you and your perfect people find it worth your while to head out there!
- Is this shop going to be in business for the long haul? I know, you’re a palm-reader, not a psychic! Still, use your best judgment to decide if this shop owner is in the business for quick cash or to build a sustainable community mainstay.
Alright! Now you’re ready to decide whether or not being the resident reader at your local metaphysical shop is a perfect fit for you!
8 Guidelines for a Successful Palmistry Circle
Over in The Profitable Palmist forum one topic that comes up often is how to conduct a successful private hand reading circle or palmistry party.
There are nearly as many ways to facilitate these events as there are palmists, and definitely make sure to infuse your event with your personality and style. However, the following are my best pieces advice for ensuring everyone has a great time (including you)!
- Get it in writing. Have a contract or other written agreement that is signed before you finalize a date. Your agreement should include the date and time of the event, the types of readings being given (see below), your fee and deposit and cancellation information.
- Define the work. Work with your host/hostess/meeting planner to be very specific on what types of readings will happen. If everyone at the event is getting a reading and you have a specific time frame for the event you’ll need to do the math to calculate how many guests can be read in that amount of time. Then make sure you have a timer on your phone or assign someone that role at the event so that you can stick to time and everyone gets a reading. Other reading options include having you in a separate room and people come to see you as they wish throughout the event, or you give a general talk and then take a few volunteers from the crowd for their own mini-readings within the group. Obviously you can vary this as you see fit, just be sure you and the party organizer are on the same page and include it in your agreement.
- A flat rate is easier for most organizers than a rate with tons of add-ons. Whether you say it’s a specific hourly rate and everything is included or you charge per number of attendees (let’s say one fee for 10-100 guests and another for 101-500) write it out and make it easy for you and for them to understand.
- I recommend arriving at least 30 minutes before the event begins so that you can go over any last minute details with the organizer and get an idea of the space where you’ll be working. Depending on the size of the gathering you can mingle as the party gets started and introduce yourself to different people. Some organizers may even want you to simply fit in to the event and read hands randomly as you see fit! If you arrive early, remember you are there to make the organizer’s job easier, don’t get in the way as they set up, but make yourself useful!
- For intimate gatherings it’s a great idea to include a short talk before you get started. This helps put all the attendees at ease as they hear from you what is and is not included in their reading. Some people are very nervous about having a palmist in their midst, as they are afraid we’re psychics and will release their deepest secrets to the entire group!
- Some hostesses/meeting planners do not want you to pitch during their event. Discuss this with the organizer before booking and include what you discussed in your working agreement. If you’re asked not to sell your private bookings during the event, ask if you can give out cards if you are directly asked for that information.
- If you want a large percentage of your palmistry business income to come from private events, be sure to follow up with the organizer after the event and ask if he or she know of any other people/meeting planners who might be interested in your service.
- Commit to having fun. As the hired entertainment at an event, bring your best self to the party and set the tone for your work. If you’re silly, be silly! If you’re more serious and studious be that way! Just be you and make sure you have a good time.
These are 8 simple guidelines for Palmistry Parties – share your tips or best practices in the comments!