I spend a lot of time urging you to be yourself in your business and what better place to be yourself than your About Page? I know, you spend all kinds of time worrying about your sales page (See this post) but how much time have you spent on your About page?
It’s Like a Blind Date, but Not Really (thank goodness)
Your About page is like a blind date of sorts. It might be the first step to a really beautiful and fulfilling relationship. It’s a place for you to invite people in and let them get to know you. Just as you would on a date, you want to put your best self forward – be completely and wholly you (after all, if this were a date and the relationship is going to last, your new friend will find out about the quirky way you load the dishwasher),
Do Some Research
Look around the internets. Search different topics and services that you are interested in. When you find one click on the About page and breathe in what’s there. Listen to your gut – do you like these people? Would you want to spend time getting to know them better? Do you think they would understand you and your individual joys, quirks and fears?
Or do you find yourself tapping your fingers, waiting for them to get the point? Are you still unsure why they do what they do, but you are impressed as heck by all those certifications that you don’t have?
Let’s Get Started
Tap into your own gut and make notes (mental notes are fine) about what you liked and didn’t like about the different pages you reviewed. What you’re looking for is the FEELING you had as an observer when you read the page. (And, I know you are so much smarter than this but I have to say it , just because you liked what someone said, DO NOT LIFT THEIR WORDS AND PUT THEM ON YOUR ABOUT PAGE! That’s call plagiarism and it’s bad juju. Not only will the copyright gods get all in your grill, but it’s pretty likely the person who worked hard to craft that page will too. The internet may feel so big that “no one will ever know” but resist the temptation to be someone else. This is YOUR About page.)
What kind of first impression are you going for? Answer that question and let it guide you. Are you the loud, in-your-face, life of the party pal? Are you shy and quiet? Are you the dry, droll, sardonic friend? Maybe you’re the mother-hen who keeps all her chicks in a row with loving guidance? This how you are in the real world. Take it from one who has tried on her share of personas, the real you is going to come out sooner than later, and frankly you are so much cooler, and good to know than some other persona you might wish to be.
Not sure what impression you give? Ask your friends for three words they’d use to describe you. Now ask your siblings, current clients, and social media pals. Ask whomever you think would have some good insight into you. Stress the importance of them being honest (but loving). Match their responses to your sense of self. Do they connect? Bravo – move ahead. A disconnect is simply an opportunity to dig in and discover where those wires cross. (figure that out before you go any further.)
Write Like You. Be You. Use Your Voice.
How do you converse in real time with all the people you know? When you’re done writing, read your page out loud a few times to see if it “sounds” like you.
Wondering what to include on your About page? Take what works in the list below and toss out everything else.
Topics you can include (mix/match):
I Stand For – this is your rallying cry if you’re the type who has a rallying cry.
I Believe in – this is similar to your “stand” but perhaps it is WHY you take that stand.
I Declare that – another way of stating a rallying cry, if you’re more of a Declaration type.
My rallying cry is – pretty self-explanatory.
How I got here – this is your time to share your story, your “hero’s journey”, what’s come together that you managed to find yourself in this space and time. A great place to flesh out some of your “back story.”
What I know about you – this is where you’ll describe your reader, your perfect client, the person who is reading your page right this very second.
What delights me (about you, about me, about life) – tell them why you are so happy to have them with you. Describe the small moments that light you up, be as specific as possible, if you love when a random ladybug lands on your sleeve while you’re doing the crossword puzzle when you should be writing copy, say that.
What I’ve discovered along the way – this can be life learning, school learning, learning through all your previous clients. This is what you know right now and demonstrates why you’re a good fit for your perfect people.
Random facts – if you want to share some little known tidbits go ahead. Maybe it’s your sign (Western Astrology, Chinese Astrology, your Enneagram, Your favorite Oracle Deck, Your Ascended masters, Where you grew up, that you can ride a unicycle, you play 22 instruments, etc).
A list of your “formal” cred – depending on your perfect peeps they may want to know you have a BA in English from Ohio State and a MA Music Theory from Tufts. You can also share your certifications, media appearances and awards here too. If you work with C-Suite executives you may want to include some of your high-powered “previous life” positions/companies too.
What you do when you’re not working – the perfect place to share a bit about your personal life – “when I’m not reading hands or encouraging my clients to build their profit, I’m off running Marathons on flat courses in 70 degree weather with my BFF and our dogs.”
Take some of these ideas and play with your About page. Feel free to share the link to your About page in the comments. If you want help, to tweak, to inspire, to guide you through this process, let me know – a consult is easy, affordable and cuts to the chase. The best part, you’ll complete this process and feel really good about it.