Are you Getting Your Name Out?

“Getting my name out there.”

There's No Place Like The Death Star

Once again that’s the answer I’m given when I ask a new client why they are running around the surrounding towns attending networking groups, setting up a booth at the local Community Parade and submitting a coupon for a free reading to every community charity that asks for a donation.

“How’s that working for you?” I ask.

“I’ve met really nice people.” they reply.

Let me say I completely understand the urge to DO SOMETHING to build your business. After all I spend my days urging my clients to get out of their heads and take action. Networking, community events and gift certificates for good causes are absolutely ways of taking action. But if you’re not seeing real pragmatic RESULTS these may not be the right actions for you and your palmistry biz. Capiche?

You must get clear about what events and activities are going to bring you the results you want in your business. In order to do that take time to clarify what your goals are.

I don’t give a hoot whether you want to earn 5,000 or 500,000 dollars this year – that’s completely up to you, but you better get serious right now about what that number is before you spend any more time or energy flitting from idea to idea and wondering why you haven’t put any money in the bank.

Before you sign up for another thing to “get your name out there” determine:

  • What is “out there” and what does it mean to me?
  • What’s my intention for being “out there”? How will I know if I meet my goals for being “out there”? (the answer is going to be specific – money, new names on your list, new client intake conversations, events booked)
  • Why is this the perfect place for me to meet my perfect people?

Be ruthless in this process. If you’re running around trying to impress and appeal to your not-perfect people all the people who are waiting for you and your special brand of palmistry are missing out. You’ll go home at night and wonder if this is really what you’re ‘supposed’ to be doing in the world instead of waking up and knowing you’re here to shine in the world. That is one brutal feeling and I like you too much to let you beat yourself up like that.

Not sure if you’re spending your time  in the right places? Want to narrow down the places to get your name out there?

Try this:

Write a list of your dream clients. Really. Who do  you want to work with one to one? What people turn you on when you think of their work in the world? Who would you like to have to dinner or run into on the subway or sit down and get to know?  WHO?

Specifically write down their names.

They may be coaches that you admire, writers whose books you gobble up as soon as they’re released, TV celebrities, sports icons, your favorite college professor or a politician or internet personality.

Write down their names.

There is power in your hands when you apply the action of writing down these names. Please do this.

Have a list? Maybe you have one name, or maybe you have 30, doesn’t matter, just take a look at the list and ask yourself this:

“Where would these people hang out?”

Where do you imagine these people are hanging out now, in their communities. What events do they go to? Where might they be if they lived in your area?

You’re not going to stalk them, you’re just trying to think like someone who is a contemporary because they are going to get their hands read, maybe they’ve already had their hands read, but they haven’t had their hands read the way you can read their hands!

Align yourself with the energy of the types of people  you want to work with. This is not about hanging on celebrity coat-tails, this is about building your tribe of like-minded professionals and meeting and aligning with them.

There is  no sense getting your name “out there” if you aren’t specific about who you want to take notice. You’re not being snobby when you focus on a particular clientele, you’re being business minded! If you are trying to land a few nibbles simply by being everywhere in your community, it’s possible you’re doing a disservice to your name and your work in the world. Find the community that feels like your tribe. Find the community that appreciates you and  your work in the world. Find people like your “perfect people” on your list and then get your name out there!

If you feel like you’re not seeing results from your networking events, your guest posts, your social media extravaganza or your community participation, see if what you’re doing is in alignment with your vision for your business and bottom line. If it’s out of alignment a quick review and a few little changes may be all you need to get your name out to the “right-for-you” audiences.

 

 

 

What Do I Put in My About Page?

I spend a lot of time urging you to be yourself in your business and what better place to be yourself than your About Page? I know, you spend all kinds of time worrying about your sales page (See this post) but how much time have you spent on your About page?

It’s Like a Blind Date, but Not Really (thank goodness)

Will you go for a date?

Your About page is like a blind date of sorts. It might be the first step to a really beautiful and fulfilling relationship. It’s a place for you to invite people in and let them get to know you. Just as you would on a date, you want to put your best self forward – be completely and wholly you (after all, if this were a date and the relationship is going to last, your new friend will find out about the quirky way you load the dishwasher),

Do Some Research

Look around the internets. Search different topics and services that you are interested in. When you find one click on the About page and breathe in what’s there. Listen to your gut – do you like these people? Would you want to spend time getting to know them better? Do you think they would understand you and your individual joys, quirks and fears?

Or do you find yourself tapping your fingers, waiting for them to get the point? Are you still unsure why they do what they do, but you are impressed as heck by all those certifications that you don’t have?

Let’s Get Started

Tap into your own gut and make notes (mental notes are fine) about what you liked and didn’t like about the different pages you reviewed. What you’re looking for is the FEELING you had as an observer when you read the page. (And, I know you are so much smarter than this but I have to say it , just because you liked what someone said, DO NOT LIFT THEIR WORDS AND PUT THEM ON YOUR ABOUT PAGE! That’s call plagiarism and it’s bad juju. Not only will the copyright gods get all in your grill, but it’s pretty likely the person who worked hard to craft that page will too. The internet may feel so big that “no one will ever know” but resist the temptation to be someone else. This is YOUR About page.)

What kind of first impression are you going for? Answer that question and let it guide you. Are you the loud, in-your-face, life of the party pal? Are you shy and quiet? Are you the dry, droll, sardonic friend? Maybe you’re the mother-hen who keeps all her chicks in a row with loving guidance? This how you are in the real world. Take it from one who has tried on her share of personas, the real you is going to come out sooner than later, and frankly you are so much cooler, and good to know than some other persona you might wish to be.

Not sure what impression you give? Ask your friends for three words they’d use to describe you. Now ask your siblings, current clients, and social media pals. Ask whomever you think would have some good insight into you. Stress the importance of them being honest (but loving). Match their responses to your sense of self. Do they connect? Bravo – move ahead. A disconnect is simply an opportunity to dig in and discover where those wires cross. (figure that out before you go any further.)

Write Like You. Be You. Use Your Voice.

How do you converse in real time with all the people you know? When you’re done writing, read your page out loud a few times to see if it “sounds” like you.

Wondering what to include on your About page? Take what works in the list below and toss out everything else.

Topics you can include (mix/match):

I Stand For – this is your rallying cry if you’re the type who has a rallying cry.

I Believe in – this is similar to your “stand” but perhaps it is WHY you take that stand.

I Declare that – another way of stating a rallying cry, if you’re more of a Declaration type.

My rallying cry is – pretty self-explanatory.

How I got here – this is your time to share your story, your “hero’s journey”, what’s come together that you managed to find yourself in this space and time. A great place to flesh out some of your “back story.”

What I know about you – this is where you’ll describe your reader, your perfect client, the person who is reading your page right this very second.

What delights me (about you, about me, about life) – tell them why you are so happy to have them with you. Describe the small moments that light you up, be as specific as possible, if you love when a random ladybug lands on your sleeve while you’re doing the crossword puzzle when you should be writing copy, say that.

What I’ve discovered along the way – this can be life learning, school learning, learning through all your previous clients. This is what you know right now and demonstrates why you’re a good fit for your perfect people.

Random facts –  if you want to share some little known tidbits go ahead. Maybe it’s your sign (Western Astrology, Chinese Astrology, your Enneagram, Your favorite Oracle Deck, Your Ascended masters, Where you grew up, that you can ride a unicycle, you play 22 instruments, etc).

A list of your “formal” cred – depending on your perfect peeps they may want to know you have a BA in English from Ohio State and a MA Music Theory from Tufts. You can also share your certifications, media appearances and awards here too. If you work with C-Suite executives you may want to include some of your high-powered “previous life” positions/companies too.

What you do when you’re not working – the perfect place to share a bit about your personal life – “when I’m not reading hands or encouraging my clients to build their profit, I’m off running Marathons on flat courses in 70 degree weather with my BFF and our dogs.”

Your turn!

Take some of these ideas and play with your About page. Feel free to share the link to your About page in the comments. If you want help, to tweak, to inspire, to guide you through this process, let me know – a consult is easy, affordable and cuts to the chase. The best part, you’ll complete this process and feel really good about it.

How Do I set Rates for my Palmistry Business?

Vintage Unisonic Model 940-B LED Electronic Handheld Calculator, Made in Taiwan, Circa the 1970s

I was a recruiter for several years for a big, international consulting firm and I’d have to hide my smirk every time a person with no experience and a brand new degree or certification insisted on earning the top  pay range for a given skill set.

While we rarely paid them the top dollar, if they proved their chops in technical interviews, and they had the people skills to make their team/client happy, we’d do whatever we could to bring them on board with a nice salary and various benefits.

The inverse is true in the metaphysical world.

If you have a Palmistry business, chances are you’re not earning what you’re worth, despite your skills and  years of study.

Some of the reasons?

  • Mindset
  • Prejudice against “greedy rich people”
  • Limiting beliefs about self-worth

What I hear most often is this catch-all –

“I’m not ready to charge yet!”

When you graduated college, chances are you DID go into the job market and ask fora salary in exchange for your experience, skills and time. So what’s the problem with charging now? You likely have MORE experience then you did then, right?

Of course you’ve got to get a handle on the mindset minefield and rework your relationship with money, and I know you’re working that process. So Today get ready to set your rates and feel good about it. Here are four quick actions for you to take:

  1. Get out a piece of paper and write down all the classes, workshops, certification programs, and free readings you’ve done since you began your exploration of your specific metaphysical or healing tool.
  2. Go through the list and add the new ones that just occurred to you. This is a MUCH bigger list of actual work than you originally thought, isn’t it? In fact, compare this to the amount of time you’d actually spent in the field before you applied for your first “real” job. Profound, eh?
  3. Just for giggles, tally up the amount of TIME you’ve spent in pursuit of your current level of expertise. In hand analysis, most “beginners” spend at minimum 104 hours in class time and another 100 hours conducting readings and participating in tutoring – just to complete their certification. That’s a minimum of 200 + hours!
  4. Do a quick calculation of the number of dollars you’ve invested in learning your specialty and working with coaches and specialists to help you build your business. Include those you’ve paid for legal advice, accounting advice, graphic design, web site hosting and whatever else you’ve purchased or invested in to make your business real in your own eyes.

Do you see that you are legitimately in business after this exercise?

I know it can take you a little more time to feel legitimate, but that time comes more quickly, when you are in business. What this means is, charge for your services!

What Rate is the Right Rate?

Here’s how to calculate your rate:

Take the square root of the hours you’ve spent and multiply that by the number of dollars you’ve spent and then divide it all by the density of the last meal you ate.

Kidding.

The process for calculating your rate (despite what many people will tell you) is practical and intuitive. Just like you.

Yes. There are books and gurus to tell you exactly how to calculate your rate and then in a few months, they will tell you to adopt a completely different model. So, you can go with the whims of the gurus or you can create a method that suits you.

If you decide to go with the method that suits you best, read on for some guidelines. (as with all my coaching, I work in guidelines – not tablets written in stone. You know yourself best at your core – I simply gently push you to get back there.)

These are GUIDELINES, you can create a completely different pricing model and be perfectly okay. This is YOUR business after all. The buck stops with you – the important theme being – the BUCK. You need to earn some.

  1. Look at your budget. Your business budget should include everything from the design of your logo to your business cards. If you’re not sure if something contributes to your budget, ask your accountant. Some people hate making budgets because they hate thinking of spending all that money. However, you’re going to spend that money anyway, being realistic gives you an incentive to be clear on what your bottom line looks like.Get a handle on how much you spend on your business/education/learning each month.
  2. Write down the amount of money you spend each month on your business. If you have expenses that are annual, or semi-annual, divvy them up into a monthly number.
  3. Are you expecting your business to provide your living expenses too? Get a handle on what that number is now. Include your annual insurance payment and other out of the blue expenses. Ultimately you want to avoid going into massive debt just to buy groceries.
  4. Total the business expenses and living expenses and voila – you have a number to earn each month!
  5. Before you get into whittling down your expenses, take a deep breath and ask yourself all the ways you can earn that money with your particular brand of magic. Let’s say you want to earn your money providing healing circles and offering Oracle readings – that’s awesome. Ask yourself (your Guidance, your Angels) how many hours you want to work each day/week/month. Or ask how many people you want to serve in that time-frame if that makes more sense for your purposes.
  6. Walk away from your calculations – go outside, talk to Mother Nature, walk the dog or stomp your feet on the ground. Take some deep breaths, feel into your body and relax. When you’re ready, head back to your calculator and ask your Guides for some assistance.
  7. Write down what you want to charge for your healing circles – from your heart, not your head.. Now write down how many circles a month and how many participants. Next, close your eyes, take three breaths and ask your Guides what number you should charge each participant. Write down that number.
  8. Take a look at the number and assess how it feels – are you nervous? Are you curious? Surprised? All good responses. If you feel a specific emotion – THAT’S TOO MUCH!!! Or it’s opposite, THAT’S NOT ENOUGH – toss the number out and go back to find a number that feels neutral in your body.
  9. Repeat steps 5-8 for the Oracle Readings and congratulate yourself on a job well done.

Now you have your rates and can feel confident in telling potential clients your rates when you’re ready to work with them.

This process can feel quirky and frustrating. It’s possible you’ll awaken a great deal of self-doubt. If you can’t kick that feeling to the curb on your own, let me know and together we’ll see if I can help. (reach me at Peggie {at} PeggieArvidson {dot} com.