Forget the Avatar!

Business stalled because you haven't finalized your client Avatar? Stop the madness! There is another way. PeggieArvidson.com

If you’re stalled in your business because you can’t figure out your client Avatar, I want you to promise me something…you’ll start your business anyway. Now, in fact.

I want you to commit to starting where you are, today, to go out and meet potential clients. I want you to know that there isn’t actually an elite school, heart-felt femipreneur system that must be mastered before you can have a profitable business. That’s all stuff that gets in your head and has you SPENDING money instead of making money.

I’m a fan of investing in yourself and your business, on practical, specific tools and systems that will help you do the thing you haven’t yet figured out how to do. I am not a fan of spending money to figure out your avatar, or worse, to find out that you’re supposed to have a perfect avatar so you can create a marketing plan. I really hate that.

Presumably you’ve done the training you deemed necessary to become a palmistry professional, so that’s all you need right now. REALLY.

Instead of waiting to market, create content and sell your service until you have a target/avatar, how about re-thinking the process altogether?

I’ve found that trying to create an avatar before logging serious hours working with paying clients is like trying to finish a 1000 piece puzzle with 300 pieces missing! No matter what you do it just won’t be complete without those missing pieces. In terms of Avatars – you can’t have those pieces completed without first having dozens of relationships with potential and paying clients!

Avatars don’t buy things and they don’t purchase or invest in your service. People do. (go ahead, Tweet that!)

Over time and with enough relationships and conversations you’ll naturally narrow your focus.  However, you cannot narrow focus until you’ve tried a number of possibilities.  Even doctors go through rotations before selecting their specialties – and then they have even more school and clinical “practice” time before they’re out in the world practicing solo!

Why in heaven’s name would you know exactly what problem you want to solve and for whom without REAL time in the saddle of doing your business?

Sure there is value to being as focused as you can be with the information you currently have, waiting until you’ve hit “perfection” is going to make you (and everyone who loves you) CRAZY.

So what’s a New Palmist to do?

Go through these questions instead. Focus on where you are RIGHT NOW, not where you want to be or how you’ll use this moment to jump you to a quadrillion dollars and a 6 figure launch. Just start here and aim for your first (or next) 5 paying clients, okay? (and by paying clients, I mean clients who pay your full rate!)

  • What information do you have now about who you’d like to work with and what you’d like to do?
  • What hours do you want to work? (M-F; 9-5 or Tues and Thursdays and an occasional Saturday from 3-9pm?) This is your company sweetie, so make it yours! (DO NOT worry about when other people want to work with you, especially if you have tons of water in your hands, loopy fingerprints or a Big Heart Heart Line)
  • How do you prefer to deliver your service? (Face to face? On the phone? Via Video? In writing? Email? Skype? Facebook Chat?)
  • How do you want to connect with clients and real people? (It doesn’t matter how much of an introvert you are, you’re going to have to talk to people as long as you expect people to pay for your services. If you can get books, dogs, cats or plants to pay you, then you don’t have to talk to people)
  • How do you want to feel when you’re delivering your service?
  • How do you want your clients to feel when they’re receiving your service?
  • How can you help people most? (This isn’t about helping everyone with everything, this is about how you, personally, with your gifts and talents and experience that is uniquely you, can help most)
  • Why is it important to you to help people?
  • Why is it important to you to make money?
  • Who can’t you help? (come on, there are some people that just aren’t your cup of tea, so get honest about it now so you don’t keep attracting them to your business.)
  • Are you an in-person practitioner or virtual?
  • What problems and challenges have YOU overcome that deeply influence your vision of the world?
  • How do you feel about politics and religion?
  • What other skills do you bring to the table that can help people? Do you want to use them?

This should get you started.

Now, you’re off!

Instead of focusing on an Avatar, start focusing on people. People you know are a great place to start. Ask them about their hopes and dreams and fears. Find out their challenges and problems and their big wins. Become a student of people and relationships!

Find out what drives the people you know batty. Make a commitment to get to know (better) everyone who seems remotely interesting to you. In other words, people who you’d like to get to know anyway. (Notice I didn’t say anything about people whom you think may be interested in you?!)

When you start approaching this from a point of genuine curiosity and interest it’s no longer about you, you, you. It’s about the other person. This is how friendships and relationships are made.

Now as you develop relationships you can give yourself permission to be you when talking about your palmistry business instead of feeling like you have to SELL or Keep it Quiet. As you build relationships, people tend to talk about what they do for a living. Not because they are selling it, but because they are getting to know one another.

People who like you want to learn more about you. (yeah, they do!)

The thing you may not be facing. (But maybe you are. Either way, it’s awesome.)

If you don’t want to talk about your palmistry business, why is that?

  • Do you feel pressure to sell a session?
  • Do you feel pressure to give a session away?
  • Are you unsure of the benefits of a reading?
  • Are you afraid that your new friend won’t get it?

Investigate these feelings because it’s a key to what’s really stalling your profit (hint, it’s not a lack of an Avatar).

Now get out of your own way by practicing being you and talking to people!

Sometimes I think our society has lost the art of casual conversation. There are people I know who brag that they don’t have conversations that aren’t meaningful. Mmmmkay. But who the heck are they talking to for all the meaningfulness? Do they meet someone at the coffee shop and launch into DEEP, SOUL-SEARCHING stuff? I can’t imagine that’s a very fulfilling way to be. Plus, how do they meet new friends when all their old friends simply want to shoot the breeze?

The point is, all relationships are built like everything else (especially profitable businesses) one step, one conversation at a time. That’s how an avatar emerges. It’s a compilation of all the real people you know and have encountered.

She’s got quirks and strengths, she is a terrible speller and is embarrassed as heck about it, and she admires people who always look put-together but she couldn’t spend the time or money to make her own style board. She’s real YO!

My proposal

What I’m proposing is that you turn the whole idea of an Avatar on its head for a while. As you build a client base (and profit) your Avatar will emerge as a gorgeous blend of all the amazing people you’ve helped in the meantime.

Until then, create content, packages and services that serve people you would like to work with and you know you can help. I swear it can be so much easier than you’ve been led to believe.

And while not every Palmistry professional has an Avatar that is remarkably similar to themselves, many do. Why? Because you’ve got to be able to walk in someone’s shoes to really understand how they think and what motivates them. For now remember the best way to walk in their shoes so to speak is to talk with them and get to know them and you can do that now!

Go forth and grow your palmistry business! And if you want to be sure to get the latest posts from the blog and the secret goodies I share with my #PalmNation tribe, register for the newsletter today.

Heart Lines & Bottom Lines

Nurturer.
Strong & Silent.
Philosopher.
Passionate.

 

Use your heartline to improved your bottom line
Use your heartline to improve your bottom line

Do any of these resonate for you?

You have a distinctive heart-line type on each of your  hands.

While most people think that heart-lines are only about love and romance, they are really about relationships of all stripes.  That means your relationship with money and money-making opportunities can be seen in your hands.

When you understand that the reason you might feel “slow” to launch new products, adapt to different social media tools or even to invest in a particular solution, is a natural part of your hard-wiring, you can breathe easier and use the gifts that come with your heart-line instead of struggling to be like another!

In two weeks you can learn the ins and outs of heart-lines and how they relate to your bottom line – whether you work for yourself or someone else. I’ll give you an overview of how each type is hard-wired to relate to money – from the “master” and from the “grasshopper” path. I’ll also give a really brief description of the heart-line types.

If you know your heart-line type(s) and are ready to put them to work for you so you can enhance your bottom line, you’ll want to join this call.  I’ll have time for some live Q&As and will give away some swag for those that are there live.

Maybe you live around the world and 10:30 am (Eastern) on a Sunday just won’t work for you – never fear, you can get the recording as long as you register by Thursday 15 October.

Here’s how to join the Heart-lines and Bottom-lines call:

Register for the call & recording : $25.00
Register for the call & recording AND receive an email identification of YOUR heart-lines : $40.00
Email Identification of your Heart Line Only : $25.00

This live teleclass happens
Sunday, October 18. 10:30-11:30 am Eastern time

Are you Getting Your Name Out?

“Getting my name out there.”

There's No Place Like The Death Star

Once again that’s the answer I’m given when I ask a new client why they are running around the surrounding towns attending networking groups, setting up a booth at the local Community Parade and submitting a coupon for a free reading to every community charity that asks for a donation.

“How’s that working for you?” I ask.

“I’ve met really nice people.” they reply.

Let me say I completely understand the urge to DO SOMETHING to build your business. After all I spend my days urging my clients to get out of their heads and take action. Networking, community events and gift certificates for good causes are absolutely ways of taking action. But if you’re not seeing real pragmatic RESULTS these may not be the right actions for you and your palmistry biz. Capiche?

You must get clear about what events and activities are going to bring you the results you want in your business. In order to do that take time to clarify what your goals are.

I don’t give a hoot whether you want to earn 5,000 or 500,000 dollars this year – that’s completely up to you, but you better get serious right now about what that number is before you spend any more time or energy flitting from idea to idea and wondering why you haven’t put any money in the bank.

Before you sign up for another thing to “get your name out there” determine:

  • What is “out there” and what does it mean to me?
  • What’s my intention for being “out there”? How will I know if I meet my goals for being “out there”? (the answer is going to be specific – money, new names on your list, new client intake conversations, events booked)
  • Why is this the perfect place for me to meet my perfect people?

Be ruthless in this process. If you’re running around trying to impress and appeal to your not-perfect people all the people who are waiting for you and your special brand of palmistry are missing out. You’ll go home at night and wonder if this is really what you’re ‘supposed’ to be doing in the world instead of waking up and knowing you’re here to shine in the world. That is one brutal feeling and I like you too much to let you beat yourself up like that.

Not sure if you’re spending your time  in the right places? Want to narrow down the places to get your name out there?

Try this:

Write a list of your dream clients. Really. Who do  you want to work with one to one? What people turn you on when you think of their work in the world? Who would you like to have to dinner or run into on the subway or sit down and get to know?  WHO?

Specifically write down their names.

They may be coaches that you admire, writers whose books you gobble up as soon as they’re released, TV celebrities, sports icons, your favorite college professor or a politician or internet personality.

Write down their names.

There is power in your hands when you apply the action of writing down these names. Please do this.

Have a list? Maybe you have one name, or maybe you have 30, doesn’t matter, just take a look at the list and ask yourself this:

“Where would these people hang out?”

Where do you imagine these people are hanging out now, in their communities. What events do they go to? Where might they be if they lived in your area?

You’re not going to stalk them, you’re just trying to think like someone who is a contemporary because they are going to get their hands read, maybe they’ve already had their hands read, but they haven’t had their hands read the way you can read their hands!

Align yourself with the energy of the types of people  you want to work with. This is not about hanging on celebrity coat-tails, this is about building your tribe of like-minded professionals and meeting and aligning with them.

There is  no sense getting your name “out there” if you aren’t specific about who you want to take notice. You’re not being snobby when you focus on a particular clientele, you’re being business minded! If you are trying to land a few nibbles simply by being everywhere in your community, it’s possible you’re doing a disservice to your name and your work in the world. Find the community that feels like your tribe. Find the community that appreciates you and  your work in the world. Find people like your “perfect people” on your list and then get your name out there!

If you feel like you’re not seeing results from your networking events, your guest posts, your social media extravaganza or your community participation, see if what you’re doing is in alignment with your vision for your business and bottom line. If it’s out of alignment a quick review and a few little changes may be all you need to get your name out to the “right-for-you” audiences.