How to Use Social Media for Mystics

Success Tools Toolbox Succeeding Goal Skills

I’m a big believer in community, “tribe,” authenticity and being you in business. If you’ve followed me for any length of time you have figured out that there’s not a huge defining line between “Public Pragmatic Palmist Peggie” and “Personal Peggie.” It’s just easier that way for me.

I have a relatively long head-line. It’s not as long as the one most of my clients have, but it’s long enough combined with my massive Air sign stuff in my astrological chart that I like to think things out. Scratch that. I like to OVERTHINK things.  I’m big on reading books, filling out templates and generally trying out all the bells and whistles before I go live with most things. This can cause a great deal of frustration in implementation.  I waffle much of the time, because the spiritual-go-with-the-flow persona wants to chill and the Type-A, super-stiff-thumb, Success Life purpose persona wants to DO! and Benchmark and LAUNCH!!!

When I get all zenned out and tell you, “just be you” I mean it.  But I know it’s not necessarily helpful for you when I tell you to do that. 

Today I’m zooming in a little on MY personal Social Media zeitgeist.  This isn’t meant to be one of those “If you do these 10 things you’ll be successful posts” but rather a brief glimpse into what’s worked and not worked in my land.  A couple of caveats: 1) I’ve been involved/using social media in some way or form since at least 2006, possibly longer. I’ve tried and used some things that aren’t really out there anymore (Plurk?! Anyone??); 2) I don’t have kids so I’m cool with having my life be an open book – there is no backlash or safety issues for them to worry about; and 3) I have worked for myself longer than I have been on Social Media – again, no backlash worries from that realm.

Over the years there have been lots of experts and gurus telling you exactly what you should do to make social media work for  you and your business. Some of these rules are logical and make good sense (be yourself!) and some of them were useful once but not so much anymore (make yourself an expert!) and some of them just didn’t ever jive with me (using bots and such to gain followers).

In the current climate pretty much anything goes but still, you see people mostly following the herd. There were more renegades in the early adapter years – no one had any real rules or understanding of how to monetize or strategically use social media, so we all just went out and tried what occurred to us. Then there were strategists and experts and everyone became the same.

Now though you get to try on what works for you and keep going. Run with what works and run the other way from whatever doesn’t.  It doesn’t matter what your brother or Uncle or even your beloved coach says if you don’t have a personality or business like theirs.

Here’s a breakdown from my life/business:

Annually

I take a look at what worked last year and plan what I’d like to change/improve/ramp up in the coming year.  In a perfect world this starts in October, but realistically it’s usually sometime around Thanksgiving. I fine tune it between Christmas and New Years.  I look at the astrological calendar and peek into what’s happening in my own chart so I can highlight some good times to get this review and planning done.  I also use the upcoming year’s astrological outlook (mostly new moons and Merc retro for me) to highlight anything that I might want to note as potentially wonky or potentially propitious.

Now that I’ve got my goals and benchmarks in hand I move onto

Monthly

At the beginning of each month I note my current stats (number of followers, likes, shares, etc) that I’ve decided to track in my annual plan and write out my goals. I use a bullet journal .  After years of buying all the cool, pretty, celebrity touted planner systems in the world, I finally decided to go this route. It’s been almost a year with my BuJo and I’m happy about it.

As I plan the month I highlight any gifts or events I want to share and promote for my peeps on the social media scene. Right now I focus on Facebook and Instagram. In the future I forsee a thrust in the YouTube and Podcast arena.  Things that I’d include in this monthly list would be short subject headers to remind me what I wanted to write about/talk about/share and preferred time frames.

Of course if I have new programs, classes or services coming up, I want to have my social media presence bring those topics up weeks and often months prior to the big ‘reveal.’ This way you get to be part of watching things happen on my end. I’m about transparency but I don’t want to bore you with every little nuance of what happens in my brain. (If I’m wrong, and you really want that, go ahead and let me know in the comments.)

Weekly

Now I’m crafting posts or pictures for the week. If I have theme I’m working on (often for Instagram, not so much here or on Facebook where I like to riff on whatever is on  my heart at a given point in time) I’ll take those pictures, draft up some copy and poke around looking for inspiration and keywords that might help me be useful to you.

Once a week I invite my instagram followers to join me on Facebook and I invite my personal Facebook followers to come over and like my business page.  I also invite each of those groups to visit me here on the website and sign up for the newsletter. I don’t have a super opt-in present for people to join the newsletter and sometimes I feel badly about that, but not enough to make it a priority just yet.  (lesson for you – go with what you got now! It’s never going to be perfect or follow all the rules. I’m still getting new subscribers each week, maybe not as many looky-loos who just want to compare my free thing to the free thing they want to create, which is okay by me).

During the week I research topics that you are interested in and find answers to questions that have been on my mind about business, about spirituality and about making money and healing relationships. I note good resources and save them to my evernote app so that I can share them in a round up or on one of my pages as appropriate.

I also listen to podcasts throughout the week on topics related to business, entrepreneurs, creativity, yarn, craft businesses, sales and metaphysics. Sometimes I toss in a few comedy related shows and health shows. Again, anything that I find useful for y’all, I’ll save to evernote and bring out when it’s useful for you.

I then put those topics into

Daily

When the new week begins I layout the daily plans. I like to  have structure, but not so much that I can’t change my mind (I’m like the wind!) once in a while. Still the tasks go on my daily assignments and I commit to following through.

I like to sleep til at least 9:30 most mornings so I do try to get my Instagram posting done as soon as I’ve had some coffee. Then I pop onto Facebook land and take a look around. I note any of my posts that have been getting some action and also poke around and see what my friends and colleagues are doing. I like to see what they’re interested in and commenting on.  I also spend at least an hour in the morning commenting where I have something worthwhile to share (I avoid simply saying, “Good job” because who really cares?) and also private messaging friends and colleagues with info that may be of use to what they’ve shared on their wall or in private.  I’m big on transparency, but I don’t have to always show up publicly to say “HEY LOOK AT ME BEING THE EXPERT HERE” because ultimately, what I want to do is be useful.  If I can be useful I check with my gut to find out the best way to do it and then do it.

I also have my intagram account set to automatically post to Facebook (my personal page), Twitter and Tumblr. These are currently the only posts I have on Twitter an Tumblr but they do keep me there and I may expand on those hubs in coming  years.

I make the rounds of each of my Facebook hubs daily. Sometimes I share an anecdote, sometimes a meme and sometimes a post or a riff on what’s in my head at any given moment. I’ve found that showing up at least once a day on my page is important. When I don’t show up, no one else does either. When I show up 3-5 times a day on my page, I get a greater response, attract more followers and generally hit my targets more quickly. In this case I’m talking about my business page.

Multiple times a day I share things on my personal page on Facebook. If it’s appropriate I’ll also cross post to a group I’m in or my business page. As I said in the beginning, I try to keep things pretty transparent. “I yam who I yam” to quote Popeye. Still not everyone on my personal page gives a hoot about my palmistry and spiritual musings.

I spend at least one day a week writing newsletters, updating autoresponders, tweaking web-pages and writing posts for the blog.

 

It may seem like a great deal of work, but this is my full time job. I schedule my on-line time just as I schedule time with my clients and time with my own coach. It’s important for me and my business because I can trace at least 40% of my income each month to my on-line efforts. That’s enough to dedicate at least 40% of my time to putting this together.

In the future I’ll be experimenting with some new venues and if one of them seems better suited than Facebook for you and the rest of my perfect peeps, I’ll likely shift there. For now, it’s a great place and I’m enjoying the opportunity to connect.

 

I want to reiterate, this in no-way is a post about what you “have to do” or even should do to build your social media presence. It’s a simple look at a breakdown of my process. I’m hoping it’s useful for you!

 

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Are you Afraid of Failure?

Palmistry & fear of failure
Can Palmistry help you erase doubt and fear?

“Failure is not an option.”  What a power-driven cliché!  I hear it and feel like I need to be in a gym lifting three times my body weight in order to prove that I buy this mantra.

What if turned this idea on its head?

What if Failure is not an option because there is no such thing as failure?  I know you’re rolling your eyes right now (I’m psychic, remember?) but stick with me because the truth is fear of failure is the thing that keeps you stuck. Fear of failure is what keeps you sitting on the fence, afraid to pick job A or Job B because you’re afraid to make a mistake.

Fear of failure is what keeps you in a marriage that sucks your soul out. Fear of failure is what keeps you from posting your online dating profile. Fear of failure is what keeps you from launching your business, posting your artwork, singing your heart out at karaoke and submitting your name for that plum assignment you’ve worked your whole life toward.

Fear of failure is what keeps you from earning what you’re worth and being ravished the way you’re meant to be loved. Fear of failure is ruining your childhood dream of you.

But you see, you NEVER actually get to the point of ‘failure’ because you never take action.

So here’s an idea – give fear of failure the middle finger and find out what it’s protecting. Why is it hanging around in the first place?

*******
“What would you do if you knew you couldn’t fail?” isn’t really all that useful to answer is it? You spend all your time filling notebooks with your dreams but you never take any action on them. You don’t actually face the reasons you’re afraid of failing and you simply lump them under the Time or Money heading (as in, not enough) and carry on with your life.

You might be so good at putting those dreams in notebooks and filing them away that you don’t even realize how fear is taking over your life.

Fear is just a tool for the ego, which is the little gremlin inside you that wants to edge out your true identity as Divine, so that it can keep you stuck.

Here’s a thought that occurred to me yesterday as I was putzing around my yard (avoiding things that were big and scary in my business)

“You are required to fail, consistently, until failure is no longer real to you.”

Whoa.

This is the way the Universe/God/Angels show up in my life – when I’m most busy in an effort to distract myself from the shit I don’t want to unearth and dig into because it’s SCARY to step into dreams – suddenly a brilliant phrase pops into my mind – fully formed – not like the way I write most of the time – in ellipses and dashes and autocorrect.

You can bet I wrote that muther down.

Then I went back to putzing. Because divine message or not, those peppers were NOT going to water themselves and no one else could worry about what to make for dinner like I could, amiright?

And now, here I am, writing about fear and failure.

There are so many opportunities to fail if we only let them in. it’s partly about reframing the word failure, but it’s also about recognizing who we are in the process.

I don’t think we have to do a happy dance every time something gets dorked up in our business or life. I’m not evolved enough to smile benignly when my computer crashes or when I give a talk and no one shows up. I can aspire to that, but why bother?

Most times that I feel like something has failed, I have a stern talking to myself in my head. Then I clear off my desk, write in my journal and go for a walk with the dogs, in that order.

A few days later my true self peeks around the corner in my mind to see if the ego has calmed down and if it’s safe to come out and regroup. This is a huge improvement – it used to take months or years before I’d revisit a perceived failure (if I’d revisit it at all).

This is the way the dance goes – while it’s part of my hard-wiring (whorls on both my thumbs mean a life purpose driven by a need for success), it’s also a universal quest for humans. So why do we keep ourselves from achieving success simply by allowing a fear of failure to keep us stuck?

Why do you think that is? How do you move through the fear to action?  I don’t have all the answers and I would love to hear from you – share your thoughts in the Facebook community, won’t you?

Palmistry at Fairs

The Helping Hand|Guidance for Making Your Palmistry Business Profitable

A long line of the palmistry curious!
A long line of the palmistry curious!

Now that you know the ins and outs of getting paid for providing Palmistry at private parties, it’s time you have the tools you need to show up like a pro at community events and local fairs. Whether you’ve booked a table at the local Farmer’s Market, the Wine and Craft fair or the Concert circuit, you want to show up like the bad-ass you are and leave with an expanded client list and some serious money in your bank account.

Fairs and community events are awesome opportunities to grow your business and bottom line and it’s an excellent opportunity to expand your social and networking skills as well. There are people who base their entire business model on traveling from show to fair to show – it’s a great lifestyle for hippies and nomads as well.  Eager to get started? Here’s a check-list for you:

  1. Know your WHY. Why the heck do you want to go to this show or fair? This is a two-fold question. First, why do you want to do THIS particular show or fair? It could be the venue, the prestige, the bands or the wine or any other personal preference you have. If you don’t dig the venue or event, no amount of professionalism and preparation is going to make it a profitable or pleasant gig. Do yourself a favor and make sure you are psyched to be heading to the event. If you’ve been to the event before and know you’d gladly pay to buy yourself a ticket to go, odds re you’re going to love being there as an exhibitor.  The next why has to do with your business. What’s your goal for the event? (and please don’t tell me, “To get my name out there!”) Great goals are specific and measurable – do you want to increase your subscriber base for your newsletter? Would you like to meet event planners so you can book private events? Do you know how much money you’ll need to make to earn a profit?  Think in terms of numbers and deadlines when determining your business goals.
  2. Before you pay for your space, find out how many visitors come to the event. Get an idea of the demographics of the average attendee, the more you know, the more you can do to appeal to their needs and desires. If the demographic is not coherent with your perfect client, you can save yourself some money and skip the event as a vendor. Do they pay to attend or is it free to the public? (People who pay to attend events may be more inclined to pay for someone like you to come to their private event, or to pay you for your services at the event.)
  3. Find out what the restrictions are on your space, is there an electrical outlet for your magnifying lamp or do you need to bring batteries? Can you set up a tent at an outdoor space or are you at the mercy of the elements? How close will you be to the other vendors? Finally, what, if any furniture will be provided by the venue?  If you need a table and chairs make sure you understand the space width and depth before you sign up to ensure you have the necessary equipment!
  4. Design your booth with your perfect client in mind. What’s likely to call to them?  If you’ve been to this particular event in the past, you have a good idea of what draws a crowd and what doesn’t. Ultimately, you’ll want to put your spin and razzmatazz into your space, but make sure  it’s appealing to the people who are in attendance.  Some design hints: Varying the height of displays on your table draws the eye in; If you have printed material make sure the headline is large enough to be read from five feet (or more) away; Offer a free game or drawing entry; Make sure you have a semi-private area for mini-readings and an obvious sign up sheet for people to use if you’re in a reading when they come by.
  5. Are you offering a drawing? It’s a great tool to encourage people to exchange their email and contact information with you! They provide the required information and they receive a chance to win your give-away. Just make sure your giveaway is  enticing enough for the people in attendance. If you’re at a winery event, why not provide a gift certificate for the winery’s tasting room, a high end cheese or chocolate and two wine glasses a cutting board with your business name on it and a wine opener? Make your prize something that’s talked about before and after the event – not about you. When people sign up for a chance to win the package, make it clear on the entry form that they are going to receive a free subscription to your ezine, blog, podcast or whatever it is that use for communicating regularly with your clients. On average I recommend spending no more than $100 on your prize package.
  6. Are you conducting mini-readings? Make that clear for the attendees! Your signage should state what you’re offering and how much it costs – 15 minute Palmistry readings for $20 here!
  7. If you’re offering mini-readings, is it easy for people to gather information at your table while you are busy?  In a perfect world, you’ll have an assistant who is well-versed in your business to speak with interested guests while you are busy doing readings. An assistant is also great for keeping you on time with your readings. At the end of each mini-reading, be sure to encourage the client to tell their friends to come by and say hi! Word of mouth like that is priceless and it’s FREE advertising.
  8. When you are not conducting readings do not sit behind your table – stand or sit beside the table or better yet – get out in front of your booth and smile and chat with people coming by. This isn’t about being a cheesy salesperson, but it is about being a gracious host or hostess. Think of everyone who stops by as someone who is curious about you and your business – they’ve come to your shop and want to see what you’re all about. You don’t need to sell them anything – you simply need to be you and have a conversation.
  9. Have some Welcome Kits ready for those people who are ready to purchase a full length reading. (Welcome Kits can include your contract, ink sheets, instructions for making hand prints and details for returning the prints and scheduling their session.) Collect the money for your full-readings before giving away Welcome Kits!
  10. How are you going to collect money? In 2015 people are less likely to carry cash than ever before! There are nearly unlimited ways to collect fees using electronic devices these days, make yourself familiar with at least one and have that available for people who want to purchase a full reading or even a mini reading but don’t have cash. Yes, you’re going to pay a fee to bank for using this device, but you’re a pro and you’ve set your price at a number that honors your value and the value the bank provides to you, haven’t you?
  11. Have fun! When you arrive do your best to meet some (or all) of the other vendors and make some friends. This is a great way to build business alliances with other entrepreneurs and free-spirits who are likely to send their customers over to meet you too.

Now – go forth and profit and have a blast.  Feel free to share your successes, add your questions and relay your tips in the comments!