Book More Clients
A clear guide on profitable psychic fairs
Over the weekend I went to a psychic fair in my new hometown of Tucson. On a personal level, I met some of the most amazing people and had a great time.
On a professional level I couldn’t help noticing that the event had low attendance and most of the vendors/readers were not busy at all.
As the founder of the Profitable Palmist, I’m always on the lookout for ways to improve profitability! Here are some observations for the readers at shows like the one I attended this weekend. These tips can help you if you’re at a super-crowded and busy show or a show that is under-attended.
- Know why you’re there. Before you go, know your objective. Obviously making back the investment in the table is a great idea. More important is focusing on long term profitability. For instance, you may decide to charge a very low fee for a brief reading/consultation so that you can get to know as many attendees as possible. By doing so, you create a private focus group! When you know what questions people have about working with you and what challenges are in their lives, you have exactly the information you need to write tailored blog posts and newsletters! (Bonus – make sure you ask for contact information and permission to add people to your email list!) Focusing on the long-term has helped me find three perfect, year-long clients, all from a stint at a psychic fair! Go in with the end in mind and you’ll have more success than if you simply focus on a dollar amount.
- Engage your audience. Remember, people RARELY buy the first time they see something –especially if they are still trying to figure out the whole “psychic” thing. They could be worried about breaking some rules related to their religious upbringing or they may just not be sure what an “Angelic Realm Transmission” is and rather than feel stupid by asking, they simply pass by. Make it easy for people to come up and learn what your modality can do for them. What results will they get? And for heaven’s sake, unless you have a medical reason for staying seated, get off your chair and stand up, say hello when people walk by, give them something to hold or read if they’re curious. (Basically, be the person you’d like to meet if you were in a venue where you were a little nervous and unsure of yourself. Make them feel welcome!)
- Collect their contact information so you can continue the conversation. If your table is appealing and you welcome people they are likely to engage in conversation and ask questions. If they seem intrigued or interested in learning more, ask them if they’d like to receive occasional emails from you where you share more information like the conversation you just had. Let them know it’s free and they can unsubscribe at any time. Another tip – ask for their phone number as well. Not everyone will give it to you but if you follow up with a phone call after the show to thank people for stopping by, you will make a great impression and I guarantee they will remember you when they are comfortable and ready to have a reading.
- Tables need to be appealing. I know that each venue assigns you a plain tablecloth and a chair, but what can you do to make your table stand out from the person beside you? One easy and cost effective idea is to add height and dimension – bring old shoe boxes and place a colorful cloth over them and have your photo or sign on top of it so you’ve got some height to draw the eye. Bring fresh flowers or candy or a professional sign. Give people something to do or see when they come to your table, especially at shows/events that may not have much traffic. Make what you have on your table something that engenders comfort and calm – flowers are great for this! The more at ease people feel and the more they can see/touch/get a feel for you and your work, the more comfy they are in sitting down for a reading.)
- Make it about THEM. You spent years and dollars learning your craft. You’ve studied with people who are really famous in your world and you want to assure the person looking at your booth that it’s worth it to spend money on a reading with you. It’s natural that you’ll want to share the process or the history with them. However, they don’t really give a crap. And they don’t have any idea who that person is you are talking about in reverential tones that was your teacher and your teacher’s teacher. So they nod and smile and walk away, because they were afraid to ask you who those people were because you made it sound like they should know who they are in order to have a reading. What they really wanted to know was whether or not you could help them get out of their funk, find a better job or make a healthy decision about an unhealthy situation. So before you answer the “What do you do?” question with a history of your modality and process, try something like this instead. “I use your hands to help you feel more powerful in your everyday life. Does that sound like something you’d like?” And then let them TALK.
Want to learn more about using fairs, markets and shows to build a platform for your Palmistry business? Subscribe to the Profitable Palmist newsletter today!
9 Practical Ways Palmistry Can Improve Your Life
Palmistry isn’t fortune-telling. It’s a tool, like any assessment tool you may have taken in your life to help you know yourself better. It’s also a real life GPS that helps you check in on your journey through your days to see if you’re on your own right track. Having your hands read doesn’t change your life, and let me remind you, you are in no way broken!
However, if you wake up in the middle of the night with a zillion thoughts in your head, or you spend days feeling overwhelmed, or worried or just out of sorts, a palmistry reading can start you on the road to feeling better and making informed choices that help you feel better, sleep better and manage your time in a way that serves your highest good. (i.e., you get the important to you stuff done first!)
Sound good? Here are 9 (and a bonus) reasons to have your hands read:
- To know yourself better. This sounds like a self-involved Diva-type pursuit. I assure you it’s anything but! If you have ever found yourself in the center of a maelstrom of pain and heartache and wondered what the heck was going on – you know how important it can be to know and understand yourself. While trying to find your way out of a difficult situation is one reason it’s useful to know yourself, it’s equally important to understand your needs and wants so you can banish should and get on with your life.
- To release your need to be in control. The more you know about yourself, how you’re hard-wired and what your innate talents and challenges are, the easier it is to let go of your need to control everything and everyone in your world. It’s not your job to be CEO of the Universe, so let it go. It’s much easier to do this when you understand the hands you were born with and the hands of those you deal with on a regular basis.
- To regain your power and your voice in relationships. Whether professional or personal, relationships can be the bane of your existence. They can also be the source of great joy. However, learning to own your strengths and weaknesses without judgment gives you the gift of being able to see yourself as whole and perfect. This wisdom allows you the freedom to find your way back to your own power. When you are in your power, you know that your requests are worthy if you ask from a place of truth.
- To heal relationships. As you dig into the ways your gifts and talents and challenges show up in the world, you begin to see that others are not hard-wired like you are and you realize that instead of driving you crazy, they were simply trying to be heard on their own terms. Longstanding relationship challenges take time to heal, but with the compassion you learn as you read hands, you have a miraculous tool to progress on that healing journey.
- To excel at your career. Entrepreneurs, artists and corporate employees alike learn to focus on their strengths while working through and with their challenges when they have access to the wisdom in their hands. Team building is easier with the insights you have through palmistry and can help you in interviews, salary negotiations, annual reviews and when you’re pitching your new idea – simply by understanding on a deep level the communication styles and personal needs of the people present.
- To attract the perfect people to your business. The more you understand the nuances of palmistry and the mysteries in your own hands, the easier it is to hone in on your core client. You’ll understand on a deep and meaningful level what problems they really want to solve (the problem under the problem) and you will have the language to help them!
- To expand your current offerings. Whether you’re a massage therapist, yogi, tarot reader, psychic, medium or healer, having an additional tool in your box is immensely useful for your clients. Some clients long to have a hands-on approach to their healing and want to have you point to exactly where their challenge is hiding. This is especially true if you tend to work with skeptics, who want to believe what you’re telling them, but harbor a secret fear that you’re just making things up.
- To find your own niche and help others do the same. Bloggers, artists, designers, creatives and anyone running their own business are often told that the key to success is to find their niche. Using your hands you can identify your niche in any number of ways and, if you’re a coach, you can help others do the same.
- To relieve anxiety and sleep better. When you know yourself deeply and can compassionately understand how you’re “hard-wired” to be in this world, it can help you work through the anxiety that comes when you compare yourself to outside forces.
- BONUS – Readings are now 20% off! My end of summer sale continues through Labor Day! You can order your reading now.
Want to talk about how a private reading can help you sleep better, find more time, and stop feeling so anxious? Order your session today. We’ll have a preliminary chat before your reading to ensure you get the most out of our time together
11 Things You Should Know BEFORE You Become the Resident Reader at your Local Metaphysical Shop
Hey ho Palmistry Pro! If you’ve done your homework and decided to start your own business (see my post on 14 Things You Should Know before starting your biz here) you may be itching to get a gig as the “resident reader” at your local metaphysical shop.
If you’re lucky enough to have a metaphysical shop in your area, being a resident reader can be a wonderful way to build a clientele, fine-tune your readings and even network with others in complementary professions. Every shop has its own vibe and quirks so it’s a good idea to do your homework before you settle in to the comfy back reading room. To make it easier for you to decide if the shop is a fit for you, here are 11 questions to answer before you commit.
- What’s the pay structure? It’s not awkward to have the money talk up front. The person who owns the shop is a business owner and you are a business owner too. Presumably you both want to deliver outstanding service to clients but if you don’t both want to make money, you’ll be back working for someone else in short order. The most common pay structure I’ve seen on the East Coast of the US include a 60/40 breakdown and a shop standard for reading rates. (you get the 60%, the shop gets 40%).
- What kind of insurance, if any, does the shop require? This is not a universal request but some shops will ask you to prove that you cover liability insurance that covers you in case an angry customer comes back blaming you and the shop for her bad financial investment or something similar. I’m not an insurance agent but we do have several recommendations about insurance coverage in the Profitable Palmist Private Group on Facebook.
- What special events will you be required to attend? Often shops have anniversary parties, holiday events and psychic fairs that are part of their marketing effort to build their customer base and show customer appreciation and they like their readers to be present. Find out before you sign on what those events are and if they conflict with any of your family traditions or trips.
- What’s the pay scale for special events? Many shops pay a lower fee for your readings at psychic fairs and events because they are charging special pricing for their customers. Usually your readings will be 10-15 minutes in length and you will be given a flat fee for the number of readings done at the event. Make sure this is a fit for you financially, especially if you’ll be missing out on New Year’s Eve with your honey to be there!
- How will they market your readings and what are you expected to do to bring in customers? Will you be writing a column for their website or newsletter? Does the shop do reader introductions to their loyal customers? What’s your responsibility for bringing people into the shop during your reading hours.
- Will you have a set schedule or by appointment only? Some shops want you to come in every third Tuesday regardless if they have bookings or not. Make sure you are cool with sitting in the shop when it’s slow and do your best to build up word of mouth to avoid feeling bored and underutilized! If you work by appointment only find out how far in advance they require appointments to be made and
- What’s their policy on no-shows? If the shop collects a deposit at the time an appointment is made, there is less likelihood of no-shows! If they have a deposit and the client doesn’t show, what percentage of the deposit do you get?
- Is the shop the kind of place your favorite type of clients would hang out? Spend some time looking around at the shop and getting to know their products and other services. Is what you see a match to your general way of working in the world? We all have a personal style or “vibe” and making sure that yours gels with the shop is an important factor.
- Do you feel like you want to tell the shop owner how to run his/her place? Sometimes you can tell that a shop has a ton of potential and your little helper heart just wants to jump in and assist in marketing, recommending products or other services. While it’s really nice of you to genuinely want to help, it’s important to remember that it’s not your shop. If you’re not asked, don’t meddle.
- Is this shop in a neighborhood or location that feels good to you and your perfect people? If you have to drive 40 miles each way to get to the shop, it may or may not be the best fit for you. Same goes if it’s in a strip mall surrounded by hamburger joints if you’re a vegetarian. Just make sure you and your perfect people find it worth your while to head out there!
- Is this shop going to be in business for the long haul? I know, you’re a palm-reader, not a psychic! Still, use your best judgment to decide if this shop owner is in the business for quick cash or to build a sustainable community mainstay.
Alright! Now you’re ready to decide whether or not being the resident reader at your local metaphysical shop is a perfect fit for you!