8 Guidelines for a Successful Palmistry Circle
Over in The Profitable Palmist forum one topic that comes up often is how to conduct a successful private hand reading circle or palmistry party.
There are nearly as many ways to facilitate these events as there are palmists, and definitely make sure to infuse your event with your personality and style. However, the following are my best pieces advice for ensuring everyone has a great time (including you)!
- Get it in writing. Have a contract or other written agreement that is signed before you finalize a date. Your agreement should include the date and time of the event, the types of readings being given (see below), your fee and deposit and cancellation information.
- Define the work. Work with your host/hostess/meeting planner to be very specific on what types of readings will happen. If everyone at the event is getting a reading and you have a specific time frame for the event you’ll need to do the math to calculate how many guests can be read in that amount of time. Then make sure you have a timer on your phone or assign someone that role at the event so that you can stick to time and everyone gets a reading. Other reading options include having you in a separate room and people come to see you as they wish throughout the event, or you give a general talk and then take a few volunteers from the crowd for their own mini-readings within the group. Obviously you can vary this as you see fit, just be sure you and the party organizer are on the same page and include it in your agreement.
- A flat rate is easier for most organizers than a rate with tons of add-ons. Whether you say it’s a specific hourly rate and everything is included or you charge per number of attendees (let’s say one fee for 10-100 guests and another for 101-500) write it out and make it easy for you and for them to understand.
- I recommend arriving at least 30 minutes before the event begins so that you can go over any last minute details with the organizer and get an idea of the space where you’ll be working. Depending on the size of the gathering you can mingle as the party gets started and introduce yourself to different people. Some organizers may even want you to simply fit in to the event and read hands randomly as you see fit! If you arrive early, remember you are there to make the organizer’s job easier, don’t get in the way as they set up, but make yourself useful!
- For intimate gatherings it’s a great idea to include a short talk before you get started. This helps put all the attendees at ease as they hear from you what is and is not included in their reading. Some people are very nervous about having a palmist in their midst, as they are afraid we’re psychics and will release their deepest secrets to the entire group!
- Some hostesses/meeting planners do not want you to pitch during their event. Discuss this with the organizer before booking and include what you discussed in your working agreement. If you’re asked not to sell your private bookings during the event, ask if you can give out cards if you are directly asked for that information.
- If you want a large percentage of your palmistry business income to come from private events, be sure to follow up with the organizer after the event and ask if he or she know of any other people/meeting planners who might be interested in your service.
- Commit to having fun. As the hired entertainment at an event, bring your best self to the party and set the tone for your work. If you’re silly, be silly! If you’re more serious and studious be that way! Just be you and make sure you have a good time.
These are 8 simple guidelines for Palmistry Parties – share your tips or best practices in the comments!
If you’ve had a reading by a professionally certified hand analyst, you know it changed your life! When that happens it’s natural that you want to go deeper into the process that so changed your life.
That is what happened to me! I had a hand reading in the Spring and by the Fall I was enrolled in a year-long certification program to become a hand analyst. At the time I had only a few vague ideas about becoming a professional hand reader. While I’m so glad to do the work I do today, helping palmists and others like them build businesses using the code in their hands, there are still a number of things I wish I’d known before I hung out my shingle. Here they are.
- How patient are you? Building a palmistry business takes time and steady devotion. My first company was making a profit within 6 months and I had more than 10 years’ experience in corporate sales and marketing so I thought setting up and running a palmistry business would be a piece of cake. I spent a ton of time on things like logos and color schemes and jumping from one goal to another – this was time I should have spent focusing on one goal at a time.
- Who do you serve? Resist the urge to be everything to everybody. I know you’ve heard it a million times, but the easiest way to build your palmistry business is to focus, either on a specific clientele or specific results. The surest way to burn out and go broke is to try to help everyone who has hands. (Ask me how I know this.)
- What are you really offering? Clarify the features and benefits of your services so that you know what you want to offer and how you want to offer it.
- What are you willing to do? Decide what type of palmist you want to be. Do you want to make your money on the road doing fairs and wine shows? Would you rather work big corporate events and parties? Perhaps you want to focus on being the reader in a well-known local shop? You could also focus exclusively on one-to-one readings by phone or in person. While you don’t have to etch these decisions in stone, it’s a good idea to know what you want and don’t want to do to build your business and make money. I spend 80% of my work time doing one-to-one client work and mix up the other 20% with winery events and private parties. In the past I’ve worked at local shops and had some good and some bad experiences. (I’m working on a post on what you should know about becoming a “resident reader.”)
- How much is it worth? Determine your rates. Create your rate sheet and packages or offerings. Once you know how you want to deliver your services (see #5) you can begin to formulate rates, service offerings and packages that serve your preferred clients. Clarify your pricing for classes, workshops and other offerings if you intend to include them in your business.
- How much money do you need? Get up close and personal with your numbers. If you are the sole breadwinner for yourself and your family, spend a few hours up to your elbows in financial projections. Knowing how much money you HAVE to earn to pay your bills and still maintain your quality of life is important. This will help you set your rates, set your working hours and get your butt in gear to make it happen.
- Can you work double-duty? Don’t quit your day job, just yet. First, there is nothing wrong with having a day job or bridge job to make sure you and your family continues to have a roof over your heads. In fact, I applaud your foresight. Just make some clear contracts with yourself if you intend to quit that day job by a certain date. You can definitely run your palmistry business part-time, but you still need to treat it as a business for it to grow.
- What do you want your client’s to feel when they work with you? Create a new client welcome experience package. Have a system for interacting with new clients every step of the way. Include everything from introductory email responses to the actual packet you mail to clients prior to their session. Include your “rules of the road” from the very beginning so client’s know and understand your hours, your scheduling and your boundaries regarding payments and no-shows.
- How organized is your time? Invest in, or create a time management system that allows you to keep overwhelm at bay. This can include systemized emails, a time-scheduling software and a personal/business calendar or bullet journal that can help you stay on track.
- What kind of storage do you need? Decide how you’ll store hand prints. People will want to know what you do with their prints after they’re made. Have a system in place to keep their privacy safe. If you intend to use their prints for any reason, be sure to have a waiver in your welcome package that requests their approval.
- What’s your domain name? Set up your website and have a concrete content creation plan.
- How will you keep in touch with your peeps? Review and set up an email content delivery program (I use Mailchimp) for sending direct newsletters to your list.
- What content will you deliver? Start creating content that appeals to your desired client. Make a list of 24 topics that you can write about and start there. (this will give you enough for two articles in one year!)
- How social are you? Choose your primary social media platform. It’s best to pick a platform that you already use and like. If you use social media, show up consistently. If you aren’t ready to be consistent, it’s best that you don’t dabble. Resist the temptation to try to be everywhere on social media in the very beginning. This doesn’t work!
I know it can seem like a lot, but I promise you, addressing these topics BEFORE you decide to launch your business will help you organize and get traction in your marketplace much more quickly than if you simply jump in and “wing it.”
Hello friends! I want you to know that as my hubby and two senior dogs and I prepare for our imminent (like 2+ weeks!) move from Northern Virginia to Tucson, AZ Life Coaching by Hand is on a semi-hiatus.
I’m still fielding calls, responding to emails and loving the heck out of working with the dozen darling private clients already mid-transformation! But I’ve scaled back on social media production. In between loading boxes, donating and selling nearly everything we own, I’m creating two BIG programs for you. One is focused on living like the Gifted Healer you are (no matter what your job title!) and the other is a streamlined opportunity to not only LEARN to read hands, but to PRACTICE it too!
Feel free to drop me a note, or sign up for the newsletter so you can be the first to know when these amazing (if I do say so myself) and easy to use programs go live!